In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may find convenient to their specific situations.
Using a single channel to reach out to customers is practically an insufficient strategy – it is no longer enough.
Multi-channel digital marketing is the solution many business owners can rely on, utilizing various marketing platforms to get their branding and message across to targeted customers – how, when, and where their audiences choose to be. With more than 50 billion devices getting internet-connected by the year 2020, business owners simply could not afford to ignore this marketing strategy – or they’ll risk putting their businesses in peril.
If the prospect of billions of devices threading the interconnected digital path fails to move business owners into action, the trend other marketers are taking for their digital marketing campaigns surely will.
According to Experian Marketing Services, more than 80% of marketers are using a multi-channel campaign of three or more digital channels.
This is confirmed in part by a recent report from Digital Doughnut, in partnership with Episerver, highlighting that as much as 95% of marketers admit that running a multi-channel digital marketing campaign is important for their businesses.
Yet only 73% of businesses already have a working strategy in place, and only 30% say they are confident that their strategies will work.
This indicates that many business owners are still apprehensive about running their own multi-channel strategies for whatever reasons they assumed there must be. To help dispel the doubts and convince business owners to start planning and running their own multi-channel campaigns, CJG Digital Marketing shares the following benefits that will surely move all these laggers into action—now!
Embedded from CJG Digital Marketing.
Key Takeaways from the Infographic:
- Increased Sales: Multi-channel digital marketing can boost sales by targeting audiences across platforms, ensuring consistent engagement throughout their buying journey.
- Audience Reach Efficiency: 80% of internet users access the web via smartphones, highlighting the importance of mobile optimization in campaigns.
- Enhanced Buyer’s Journey: Seamless, platform-spanning campaigns align with 72% of consumers’ expectations for smooth transitions between devices.
- Customer Relationships: Frequent, tailored interactions across multiple channels foster deeper customer loyalty and brand awareness.
- Retargeting Power: Multi-channel strategies enable precise retargeting and remarketing, helping recapture lost leads and convert them into customers.
- Improved ROI: Businesses leveraging diverse platforms see faster, measurable ROI, with four times the engagement compared to single-channel campaigns.
Final Thoughts
Multi-channel digital marketing is a game-changer.
By strategically engaging customers across platforms, businesses can build trust, boost conversions, and achieve long-term growth. While implementing such strategies may seem difficult initially, the rewards – increased sales, stronger relationships, and enhanced ROI – make it well worth the effort.
For businesses still hesitant to embrace this approach, the time to act is now.
A cohesive, multi-channel strategy can be the key to standing out in a crowded market and securing a competitive edge.