The world is struggling to cope with the COVID-19 outbreak. Business losses are mounting and general paranoia prevails. Consumers are changing their lifestyles and patterns of consumption to cope with the crisis.
That said, digital media seems to be unscathed. That’s why brands need to step up their influencer marketing and social media outreach plan.
Here are seven reasons why this might be your best bet to tide over this period.
1. Consumers are Consuming More Digital Content
As countries go into lockdown, people are forced to stay at home. In the absence of invigorating content on TV and live events, digital content is the only viable option for entertainment and news.
In coronavirus-hit Italy, live streaming across YouTube, Netflix, Twitch, and Mixer has risen by 66%. Web traffic is up by 20%. The increase in demand presents a great opportunity for brands to build their digital presence and reach more audiences. Influencer and social marketing are effective ways of doing so.
2. You Don’t Need In-Person Meetings for Digital Marketing
Companies that are not digital-native are suffering a setback since they relied heavily on conferences and trade shows to earn business. If you’re fluent in influencer and social marketing, you can change this trend.
Since COVID-19 doesn’t affect digital operations, your influencer campaigns and social media postings can continue unabatedly.
3. The Rising Demand for Content Needs to Be Met
People confined at home are lapping up digital content. You need to maintain a consistent stream of content to meet their increased appetites.
Influencers are adept at creating top-notch content. You can also use professional-grade tools to whip up delectable social media content. In this way, you can become the go-to resource for content-hungry consumers.
4. It’s the Right Time to Negotiate Influencer Deals
The COVID-19 outbreak has impacted influencers too. They are more pliable to negotiate with clients since direct channels of influence have been curtailed. You can get them to work for a lower fee and get maximum returns on your investment.
5. You Can Create a Social Impact
Influencers want to make an impact in these dark times, and so can you. You can partner with influencers and create relatable content for your consumers. By doing so, you both can earn consumer trust and loyalty.
6. Social Media Marketing Will Keep You Relevant and Visible
Brands are relying more and more on digital channels to remain relevant during this period. Though business has slowed down considerably, it seems to be more of a delay than a halt. Things are bound to bounce back after some time.
Brands that remain visible in this period are most likely to gain business when things get back to normal. Being active on social media is a guaranteed way of remaining on the top of your audience’s mind.
Check out this infographic by HireInfluence for more information on why you should invest in influencer marketing and social media marketing now:
Image Source: HireInfluence