Twitter Facebook LinkedIn Flipboard 0 Should you be using captions for your Facebook Video Ads? The short answer is yes, you should be using them. According to Facebook, 85% of their videos are viewed with the audio off and 76% of their video ads require audio to be understood. With these figures, my recommendation is you should be using captions on your Facebook videos especially on Facebook video ads. Let me show you three different ways to add captions to your video ads and I will tell you what we exactly do. Watch this video or continue reading below. Once you are in your Ad manager and you get to the level where you will be adding your video, you’ll see these three options: 1. Generate Automatically Create captions automatically and review them. If you click that, Facebook will quickly go through your video and generate the subtitles. Once generated, you will have the opportunity to go through and edit them. The problem with this is accuracy and you will need to take some time reviewing and editing the auto-generated captions. Most of the time, it never has the punctuations or capitalizations correct which you will have to revise manually. 2. Let Facebook Review Generate captions automatically and Facebook will review for accuracy. If your video is short enough, Facebook will generate the captions and actually do a manual review of the captions for you. 3. Upload Your Own Upload SRT (SubRip Subtitle) files in multiple languages. Lately, I have been uploading my own SRT files created by a third-party transcription service. For a dollar a minute, they will create the SRT file that you can upload straight into Facebook and they are highly accurate. I never had to actually go in and edit these files. You can find more details about this service here: rev.com That’s all I have for today. I hope this gives you an idea on how important subtitles are for Facebook Video Ads. Do you have our latest cheat sheet on Facebook Messenger Ads? Get it Here. Twitter Tweet Facebook Share Email This article originally appeared on Inbound Marketing Tips For Business Owners and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?