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      • Coins to Buy on the Dip
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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
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      • Buy Adobe Stock
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      • Buy Medifast Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Crypto Bank Review
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      • Bit Index AI Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • NFT Land Projects
      • Best NFTs To Buy
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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        • Best Stock Brokers ZA
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        • Best Forex Signals
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        • Trading Robots
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
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    Digital & Social⟩Facebook

    How Brands Use Facebook Groups to Drive Engagement

    author imageMeg Coffey Last updated: 25 January 2021
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    You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone.

    If you’re finding it difficult to make meaningful connections with your customers, a Facebook Group might just be the answer you’ve been looking for. A Facebook Group allows you to build a genuine sense of community and exclusivity that a page can simply never offer.

    With 2.7 billion monthly active users worldwide, you may think it should be relatively easy to reach your audience. However, in the competitive world we live in, this isn’t always the case. Every brand under the sun has a Facebook Page, and that may just be the reason that more and more brands are turning to Facebook groups to make more real connections.

    But why are so many organisations opting for Facebook Groups? Let’s take a closer look.

    Facebook Groups, Pages and Profiles – what’s the difference?

    If you’re already active on Facebook, you’re probably familiar with groups, pages, and personal profiles.

    For many brands on Facebook, driving engagement isn’t so much a matter of what they’re posting, it’s a matter of where they’re posting.

    Let’s take a quick look at the key differences between groups, pages, and profiles:

    Facebook Groups

    The biggest advantage of a Facebook group over a personal profile or a business page is the sense of community it allows you to create. Unlike a page, members of a group can actively participate in what is posted and discussed.

    It’s important to keep in mind that groups have three levels of visibility:

    • Public — Everyone on Facebook can find the group in a search and see its members and posts.
    • Private — The group is visible to everyone in a search, but only members can see posts and the list of members.
    • Secret— The group is visible only to members who must be invited to join.

    Facebook Pages vs Profiles

    Many people make the mistake of confusing a Facebook Page with a personal profile. However, while connected, the two couldn’t be more different.

    When you think of a Facebook profile, think “person”. When you think of a Page, think business.

    Your profile is your starting point for Facebook. It’s where you go to share status updates, upload videos, post photos, and connect with your friends and favourite brands.

    Whereas if you’re more interested in advertising your business on Facebook, creating a Page is what you need to do. Creating a Page allows you to run ads on Facebook and connect with customers. Remember: to create a Facebook Page for your business, you need to have a Facebook profile for you personally.

    Why Do Brands Create Facebook Groups?

    The simple answer is engagement.

    While groups aren’t exclusively available to brands, they are a powerful tool to help connect with customers, create a community, and offer a level of exclusivity and promote your business in a way that a page cannot.

    People willing to join a Facebook Group dedicated to your brand are telling you something significant: they’re interested in what you do. They’re so interested that they’re willing to join a community about it. Where else can you find a group of people who are socialising for the sole purpose of discussing your brand?

    Organic Reach

    We all know just how expensive Facebook marketing can be, especially with dwindling organic reach numbers on the platform. When it comes to groups, however, this couldn’t be further from the truth.

    Based on a 2019 survey, Facebook, “updated the algorithm to prioritise the Pages and groups we predict an individual may care about most.” This is fantastic news for brands looking to build and expand their community around a Facebook group without increasing their ad spending.

    Feedback

    Group members are customers who know your brand better than most people and are ready to provide feedback.

    The lively discussions that take place in a group can provide valuable insights into people’s perceptions of your business. Better yet, you can moderate and facilitate discussions about the things that matter to your business. If you’re after some feedback about a specific product or service, why not try out a poll? There are a lot of different post types you can create in a Group:

    Types of posts you can make in a Facebook Group

    Generate Goodwill With Customers

    Groups are also a great way to generate goodwill. Every time you provide an exclusive preview or rally support for a good cause, you are developing loyalty and trust.

    Customers are likely to remain loyal to a company that goes out of its way to establish relationships with them and may go on to become brand ambassadors.

    How to Create a Facebook Group

    When it comes to creating a group on Facebook, there are two options to choose from:

    1. Create a Facebook group where you are the admin
    2. Create a Facebook group where your Page is the admin

    Groups can be created through the desktop and mobile versions of Facebook.

    Best Practices for Facebook Group Management

    The more you know about managing a Facebook group, the more your brand and your group members will get out of it. Managing a group is pretty straightforward, but there are some best practices that are worth knowing.

    Choose a Relevant Group Name and Cover Image

    Your group name should be easy to remember, such as your company name. Regardless of whether your group will be public or private, make sure that the title will be easy for users to find in a search. Unless you don’t want people to find you that is. See the privacy settings options above.

    The cover image should be relevant to your group, such as an espresso machine for a coffee shop, playful puppies for a pet care store, or even your logo.

    Think carefully about the cover image and description, which will be a snapshot and first impression of your group and your brand.

    Set the Rules

    When setting up your Facebook group, it’s essential to establish rules right off the bat. Facebook allows every group to set a maximum of 10 public rules.

    Keep in mind that the purpose of your rules shouldn’t be to control your members. Setting rules is all about setting your group’s tone and ensuring it’s a safe space for all members and reflects your brand’s values accurately.

    A good set of rules should help you increase positivity, reduce repetitive questions, minimise the amount of spam within your group, and maintain a positive vibe in your group.

    Here are a few handy tips straight from Facebook:

    • New groups can benefit from having rules to set expectations of the group culture early.
    • Use the group rules feature to add up to 10 rules for your group.
    • Great rules tell members how they can engage with the group.
    • Rules can help prevent conflict as your group grows and provide a feeling of safety for group members.

    Some of our favourite rules include reminding everyone to play nice and that there are no stupid questions; depending on the group’s privacy levels, we may restrict information from being shared outside the group or having rules around attribution. Another rule we love is requiring all posts to be accessible, and images contain descriptions.

    Post Consistently and Reply to Comments

    We mentioned earlier that successful Facebook groups are all about engagement. While this is true, you do actually have to work for this engagement; this means posting regular content for your members to interact with.

    Focus on finding a balance between the quantity and quality of the content you post. Don’t post a piece of content for content’s sake. If you want your community to engage with you meaningfully, you need to be providing some form of value with your content.

    You’ve got to remember though, it’s not just one-way posting – a crucially important aspect of running a Facebook group is community management. This means replying to comments, moderating negative comments, and removing problematic members, if need be.

    Replying to comments shows your members that you are interested in what they’re saying, which will result in even more comments and in turn drives higher engagement. It becomes a big fun loop of organic engagement success.

    Screen Members with a Questionnaire

    You have the option to create a questionnaire for people who want to join your group. A set of required questions is an effective screening tool and is always a good idea – the best groups are for people who identify as part of some kind of community rather than just anyone under the sun.

    Questions such as “why do you want to join this group?” can detect fake profiles and spam and can reserve membership for those who will take the time to participate.

    Here’s an example questionnaire from Bubble Tea Club with two screening questions and asking prospective members to agree to abide by their rules before joining:

    Questionnaire for users joining a Facebook Group

    Example questionnaire for users joining a Facebook Group

    Check Facebook Group Insights

    Group administrators have a powerful analytics tool called Insights, which tracks a variety of metrics. Check Insights frequently for data on growth, engagement and members. You can even download information from any section.

    These analytics can help you learn what types of posts members prefer, audience demographics, number of membership requests and more.

    The key metrics we keep an eye on are member growth and member activity – whilst we want to have active members, overbearing ones can be detrimental. No one likes a shouter, so make sure that you keep an eye on who’s activity is found most often.

    Content Ideas for Facebook Groups

    If you continually post the same content day in and day out, your members are bound to grow tired and less engaged with what you’re doing. A great way to add value and keep engagement high is to vary your content.

    Facebook offers a host of fantastic content options, so why not take advantage of them? Why not ask your group members to create some of that content for you?

    Instead of posting a simple image, why not try a GIF? Instead of sharing an eBook, why not repurpose it into an infographic?

    Giveaways and Promotions

    Who doesn’t love to get free stuff? One way to promote your brand while benefiting group members is to host a product giveaway or promotion. When a loyal customer wins a free product or buys a product at an exclusive discount, chances are you’ll receive a great review in return.

    A giveaway doesn’t have to involve a lot of work. It can be as simple as posting an announcement of the giveaway and asking members to leave a comment in order to enter. A name is randomly drawn from a list of members who commented, and you have a winner! Nothing beats a giveaway for letting members know that you appreciate them.

    Another effective promotion is a discount for group members only. For example, you can post a coupon code or offer free shipping that is valid for a limited time. Members-only promotions add to the exclusivity of the group and keep members interested in following the group.

    Use Facebook Group Features

    Watch Party

    With over eight billion views per day, there’s no denying that video is quickly becoming the king of content on Facebook. From a simple video post to Facebook live, users can’t get enough of video content. And the same goes for the members of your group.

    Hosting a Watch Party is a simple concept that allows you to premiere a video for group members to watch together. So long as it’s public, the video can be yours or one that someone else created.

    Think of a Watch Party as a fun way for your members to share an experience, bond as a community, and provide real-time feedback. You can use it, for example, to ask for feedback on a new product or to show a behind-the-scenes view of your company. Your audience will appreciate the opportunity to post replies while the video is live.

    Here’s how to create a Watch Party in a group:

    1. From your News Feed, click Groups in the left menu and select your group.
    2. Click the text next to your profile picture at the top of the group.
    3. Click Ellipsis widget then click Watch Party.
    4. Search for a video or click a category (example: For You, Watched, Live) to view additional videos.
    5. Select any videos you’d like to add to your watch party, then click Next.
    6. You can choose to add a description for your watch party, then click Post. You’ll see a message that says “Your Watch Party Is About To Begin.”
    7. To add group members to your watch party, click Invite in the bottom left of the video. On the right, type their name and click Invite next to their name. Any people you invite will receive a notification that they’ve been invited to join your watch party. When someone joins, you’ll see their profile picture in the bottom left of your screen.

    Create a Room

    Jumping on the audio trend, Rooms are a place to have a conversation in real-time with up to 50 group members. It should really come as no surprise that Facebook has copied this feature from other platforms – it’s yet to be seen if it’s successful.

    Example of a Facebook Group Room

    Learning Units

    Would your group members benefit from related online courses that you create?

    If your business is a garden supply centre, for example, maybe your customers would like to learn how to prune certain shrubs. Learning Units lets you do just that by organising content and resources into an education module.

    Using Units, you can create modules for your group rules, important posts or other relevant content you would like to easily find and organise.

    Adding a Learning Unit to a Facebook Group

    Polls

    What’s the point in creating a dedicated online community if you aren’t going to get their feedback? If you’re looking for a quick and easy way to gauge opinion or engagement, a poll is your best bet.

    Can you use a poll to get feedback on your latest product launch? Maybe you’re simply wondering if members prefer a Watch Party or a new Learning Unit. Remember to cover topics other than your brand, such as industry news.

    Polls are a snap to create and require minimal effort for members to participate. To create a poll, go to your group page to make a post. Choose “poll” from the “add to your post” section and write your question in the “ask question” field. Add answer options in the “add a poll option” fields. When you have listed all the options, click or tap “post”, and you are done! As soon as users answer the question, you and your group members will see poll results right away.

    How to create a poll in a Facebook Group

    Ask For Recommendations

    Need advice on a travel destination or a service provider? You can use the Ask for Recommendations feature to pose a question to the group.

    Creating a post to ask for recommendations in a Facebook Group

    Write a Prompt

    Instead of asking for a recommendation, ask an open-ended question and really get your members talking.

    This feature is customisable, allowing you to specify background colour to fit the theme of the post.

    Creating a prompt in a Facebook Group

    Brands Doing Well in Facebook Groups

    Many brands have taken the plunge and started Facebook groups. Some have used brilliant and creative strategies to keep members engaged.

    Let’s take a look at a few examples of brands that are really doing well with Facebook groups.

    Canva Design Circle

    Canva Design Circle Facebook Group

    With over 50,000 members and counting, Canva Design Circle is a perfect example of a brand using Facebook groups to their full potential.

    Canva Design Circle group members get access to tips and tricks straight from the Canva team and the benefit of an informed community of Canva users. The group also offers a Design School so members can take their Canva skills to the next level.

    Bubble Tea Club

    Bubble Tea Club is a direct to consumer company selling bubble tea kits so that people can make their bubble tea at home.

    For a brand that was only started in mid-2020 (yes, THAT 2020), they’ve already got a Facebook Group with 3,400+ members.

    Bubble Tea Club is a great example of the different ways you can use your Facebook Page versus a Group. Here’s what their Facebook Page (with around 8,500 followers) looks like:

    Facebook Page for Bubble Tea Club

    Their Facebook Page shares a lot of posts about their products with clear calls-to-action to head online to shop and buy their products. They also share how-to videos, showcasing how easy it is to make bubble tea at home (of course, with their products!):

    How to post in the Bubble Tea Club Facebook Page

    By comparison, the Bubble Tea Club Facebook Group is all about creating a community experience for their hardcore fans. Here’s their about section:

    Bubble Tea Club Facebook Group About section

    It establishes a connection with Group members both as business owners / founders, and makes the intent of the Group clear: a way for diehard fans to get the news about new products or flavours before anyone else.

    The group is “Private” and asks prospective members “applying” to join what their favourite bubble tea flavour is, and how they heard about Bubble Tea Club (see the example above!).

    The Group has all kinds of content, and almost all posts are from members of the community (rather than Bubble Tea Club team members, who mostly comment and reply). An example is new Bubble Tea fans sharing their first creations:

    Example Facebook Group community post

    And customers asking for recommendations about adjacent products they might buy (good opportunity for Bubble Tea Club to gather intel about new products they might stock!):

    Customer asking about product suggestions in a Facebook Group

    The Facebook Group has a very different vibe, where you often see customers answering each other’s questions (like above) compared to a typical Facebook Page where only the brand answers questions/comments from community members.

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      This article originally appeared on Schedugram and has been republished with permission.
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    Author: Meg Coffey

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