Although COVID-19 may appear to have put a firm halt to much of the world's businesses, marketing certainly hasn't slowed…
Email Marketing
Email Marketing
Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.
Hands up if you’ve heard someone talk about email headers, but have no idea what that is. Or even worse,…
Email Marketing
One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant…
Email Marketing
Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and…
Email Marketing
Inbound marketing is king these days. But that doesn’t mean cold emails are dead. The big question is: how to…
Email Marketing
Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing…
Email Marketing
A lead magnet is a piece of content that provides value for people in exchange for their contact information. When…
Email Marketing
Which of these statements about A/B testing is correct? A. It’s a fun little experiment. B. It’s a powerful tool…
Email Marketing
Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love…
Email Marketing
Tips for creating winning cold emails abound. They range from the vaguely helpful (“don’t sound like a template!”) to the…
Email Marketing