In the past decade, many communication tools have emerged for Brands. They can connect with you through Facebook, Twitter, and their own websites, among many other digital channels. For some, email often gets overlooked in this strategy. As a result, they feel that Email Marketing is not as effective as it once was.
Email Marketing is one of the key ingredients when you are trying to run your own business. Still want to know why? Here are some of the latest stats to help you digest the importance of emails:
- 91% of consumers check their email atleast once a day
- 64% of decision makers read their email via Mobile devices
- 70% mobile purchasing decision are influenced by promotional emails
- 33% of Email recipients open emails based on its subject line alone
- Email Marketing has an ROI of 4300%
The latest Infographic by Visual.ly illustrates this in detail:
So, now that you know the importance of building your subscriber base,How can do Email Marketing the right way? We have 6 Tweetable tactics/statistics for you to get started:
- Have multiple CTA’s at different locations in your website to make it easier for users to find out
Different users have different ways of browsing information on your blog/website. The best way to ensure that most of them see the value of your blog is to place multiple signup CTA’s on different locations on your website. The Buffer Blog does this to perfection with different variations on their blog to compel user to sign-up once they are reading their blog
- Highlight the ‘WHY’ when making people sign up for your email list.
Have a clear call out on the information you are providing to the user when he is signing up. And ensure that you stick to what you promised! Hubspot does this to perfection
- Keep your sign up form short & precise without unwanted information
The more information you request from your visitor, the greater fields he/she will have to fill. This drastically cuts down on subscription rate as people are always short of time on the internet. To get started, A name & email address is more than enough for communication. You can always fill in other fields according to your business requirements. Value your visitors time and make it a pain-free subscription experience for them.
- An impactful subject line in your email solves half of your problems
Why only 50% you might say? The other 50% depends on the content of your email. However, as depicted earlier, subject lines are the first impression of an email based on which 1/3rd of your email subscribers decide whether to spend their time on your email. So personalize it & ensure you make it relevant to your audience. A bit of A/B testing on your emails will help you come to conclusions better.
According to a study by MailChimp in which they analyzed more than 200 Million emails (That’s Quite a Lot for a sample size!), they found out three words in your subject line which negatively affect your Open Rate: Help | Percent Off | Reminder
- Localization & Personalization is key to your email marketing success
I receive 135 emails every day on an average which includes blogs I have subscribed to and all the e-commerce offers/bank offers I am bombarded with. If the subject line of the email is compelling enough for me to open, the other basic component I would generally look for is the type of communication the brand has for me. If it is not really for me (addressed by my name and looks they are talking to me) and something I am really interested in (around my area or something I have genuine interest in) I won’t be bothered enough to go forward with the email and click on it to find out more. Many email clients such as Aweber make it easier for you to integrate personalization based on your data.
- Include your social presence on your emails to attract your subscribers on your social channels
Many brands miss the trick by not including/mentioning their social presence on their emails. There may be chances that a person who may have subscribed to you over email, might not actually be following you on Facebook or Twitter. A simple ‘We miss you on Twitter/Facebook. Come say a Hello!’ can work wonders to build your organic base steadily on social channels. There might be chances of him/her missing your emails, but that surely can be compensated with you being present on their social feed.
Need more conviction? According to a study by WebDAM, Emails which incorporate social sharing buttons have a click-through-rate 158% higher than emails that do not have social sharing buttons.
Need an example? I love the way how Ian Cleary of Razorsocial does this with his emails:
Email Marketing when done right can surely reap in benefits with a greater ROI than you can anticipate. All you need is patience and a strategy to keep building on it. How do you view email in the marketing crux for your Brand? These tips will surely help you get on line with email marketing for your blog/startup.
Have anything else to share which may be helpful in this context?