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Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time.

Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive environment of ecommerce where revenue is expected to reach $4 trillion USD by 2020, delivering exceptional UX needs to be a priority.

Therefore, a business or brand has a goal of optimizing the user experience to boost sales. As Steve Krug, a UX expert said, “If someone thinks or doubts, the website usability is inefficient.”

How to improve ecommerce UX

Google and other search engines prefer those websites which are easy to navigate for the users. The search engines calculate the bounce rates of an ecommerce website and easily analyze which websites are better. This is why the biggest asset of an online business is its ecommerce web design and development service provider.

It’s important for businesses and brands to invest in a team of professionals, whether internally or externally, who will find the best measures to make a website more responsive and user-friendly by designing an easily navigable user interface (UI).

In the meantime, to improve ecommerce UX, here are the six best tips from the leading ecommerce web designers around the globe.

1.Customer-centric approach

The added intelligence to the online ecommerce platform will offer a customer-centric approach to design and offer a customized UI platform. As per a report from Salesforce, over 40% of the users find intelligent assistance to be a helpful factor.

In this aspect here are the best features that can be incorporated to make an online store future-proof. With use of this approach a practitioner can focus on providing a positive customer experience at the point of sale.

  • Voice search

This is an ideal feature of the best UX websites in the world. The accuracy of the feature will bring a great deal of satisfaction for the users to find items without any hassle. Voice search helps to improve the ranking of search engine result pages (SERPs), but it also enhances the user experience. Plus it is one of the most important signals that Google is emphasizing today in the ranking.

  • Image-recognizing feature

Using visual representation for product listing page design will also provide the ideal feature to find an item via image recognition. The users will be able to find something via an image search. Words sometimes fail to describe the items a user likes; therefore, this can give a website an extra edge in the competition.

2.Responsive design

The bible of ecommerce website design depicts responsive design as the first and most important step to create a beautiful platform. The product detail page design should be aligned properly with any smart device with any resolution. If a user has to manually zoom in or out of the webpage, it can become a huge drawback. Ecommerce websites should be laptop, smart phone and tablet-ready at all times.

Using flexible images and adaptive features will make a website responsive to all the devices used to access an ecommerce website. This is a mandatory part of the website development program that should be taken very seriously.


The website information and displaying web pages should have a proper visual hierarchy to follow. This will aid the users to find the right information without sparing too much time. This feature makes product listing sites more intuitive.

Visual content is segmented and prioritized so that the website can easily avoid clumsiness. The strategic placement of visual content will create a hierarchy that will hit the right tone of aesthetics in a visitor’s mind.

4.Color schemes

The color scheme of an ecommerce website will provide the right tone to a user. The right color tones should be selected to not only accentuate the company’s logo but also the listed products. The visual appeal of the website will become a big contributor to aesthetics and will escalate the engagement rate of the customers.

5.Accessing products

A universal UX format will provide immense accessibility to all kinds of customers. For instance, the access to keyboard, specific elements on the pages, easy navigation without using too much of a keyboard, etc can be defined as accessibility. The listing page design should have interactive elements to connect with the users at a core level. Success here means knowing and understanding the user’s expectations and interference, anticipating with products’ looks and materials, and understanding the feedback from the customer related to products.

6.Simple checkouts and signups

The user should not feel hassled while signing up for a new account online. In fact, after deciding what to buy, a customer should feel comfortable to checkout and place the order. Keep these segments simple enough so that the users find it hassle-free to order.

What are the UX best practices you follow? Let us know if the comments below.