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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Digital Marketing

    What Is Influencer Marketing? How Can It Work For Your Brand?

    author imageDinesh Agarwal Last updated: 26 July 2022
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    If you’ve even spent 10 minutes on Instagram or Twitter, you might have come across some form of influencer marketing. Since people avoid ads and annoying pop-ups on their screens every now and then, brands have to find more natural ways to attract people’s attention – and influencer marketing can provide just that.

    Influencer marketing is when an opinion leader on social media tells their followers about something they might be interested in. According to research, 60% of consumers make purchases after seeing a recommendation from their favorite influencers. Impressive, isn’t it?

    So let’s take a deep dive into the world of influencers and their impact on digital marketing!

    What is influencer marketing?

    Simply put, an influencer is someone who can influence others with their words. And influencer marketing is when a brand collaborates with these influencers to promote their products or services to the influencer’s audience.

    Some years ago, the term ‘influencer’ was associated only with celebrities and a few popular bloggers. But in today’s digital world, content creators with their niche audience have emerged in every field. These people have their own dedicated and engaged audience on multiple social media channels that can offer more value to brands.

    Using influencer marketing, brands can increase awareness, grow loyalty, reach new audiences, get honest feedback, and generate sales for their products in a short time.

    Let’s see why and how you can use influencer marketing to promote your brand to the desired audience.

    Types of social media influencers

    1. Nano-influencers

    Nano-influencers are those who have a follower count less than 10,000.

    2. Micro-influencers

    Micro-influencers have a follower count lying between 10,000 to 100,000.

    3. Macro-influencers

    Macro-influencers are those who have a follower count between 100,000 and 1 million.

    4. Mega-influencers

    Mega-influencers are the ones who hold a following of more than 1 million. Celebrities majorly fall under this category.

    Reasons why influencer marketing works

    1. People trust influencers

    To make any kind of social media influencer campaign successful, trust plays a major role. When people see others use a product or service, especially the ones they trust, it is easier for them to make a purchase decision. Apart from word-of-mouth marketing, Influencer marketing is a visual demonstration of how this works.

    According to a research done by NoGre, 88% of consumers trust the recommendations made by their favorite influencers on social media channels like Instagram. Thus, influencer marketing ends up building trust for your brand along with providing a huge ROI.

    2. Influencers create quality content

    Social media influencers build their audience solely on the basis of content that they curate. They know how to win the attention of their audience. Thus, you don’t even have to work on how they will present your brand to their followers.

    Based on their own experience with their followers, influencers will curate the best content for your brand by incorporating their own unique creation style. Also, if you work with multiple influencers, you will be able to present your products to people in completely different advertising manners!

    3. Get precious insights about your audience

    When you collaborate with influencers, you gather a lot of feedback in the form of likes, comments, and shares. Additionally, fashion influencers can also provide their own tips and suggestions related to your audience to make your campaign better. This information can be very useful as a business wanting to reach the right audience.

    Getting actual market feedback may require a lot of time, effort as well as money; whereas influencer marketing can help you get that instantly. You will get to know what people think about your products, its pros, their requirements, and what they expect. All these insights can be used for your future marketing campaigns.

    4. Reach a massive audience in a short duration

    Influencers belonging to your industry already have an already established audience that might be interested in your products or services. This makes it the easiest way to reach a massive audience in the shortest duration possible, that too organically!

    How to create an influencer marketing strategy?

    1. Determine your goals and audience

    Decide what you want to achieve from your influencer marketing campaign. Reaching new customers, raising brand awareness, generating leads and driving sales are the most common goals of influencer campaigns. Think about how the campaign will fit in your overall social media marketing strategy and decide metrics to track.

    The next step is to decide the target audience. Developing audience personas is a great way to ensure that you speak to the right people using the right influencers.

    2. Find out industry influencers

    Once you have created audience personas, create a matching set of influencer personas. This will help you understand the qualities that you will need in your brand influencers. Based on the characteristics, start researching relevant influencers belonging to your niche. Compile a list of influencers and work on analyzing their profiles.

    You’d want to see the engagement that they receive on their posts. A good engagement rate in the form of likes, comments, and shares implies a loyal following. Their tone of creating content should also be appropriate for the way you want to present your brand to potential customers.

    3. Reach out and collaborate with relevant influencers

    Shortlist some influencers from the list you’ve created and start your communication slowly by interacting organically with their posts. It is important to engage with their content first so that they recognize you when you reach out to them for collaboration.

    When you’re ready to send the proposal, sending a DM is a great place to initiate the conversation. Also, have a look at their bio – they might prefer being contacted by brands through an email. In the message, provide as much information about your brand as you can. When they agree to the collaboration, use their ideas and develop an effective content campaign to execute.

    4. Measure your results

    When your influencer campaign is in action, you might get distracted by vanity metrics like likes and comments received on the posts. However, to measure the actual effectiveness of the campaign, you have to understand its value in terms of ROI received.

    You should assign influencers with a unique code that they can provide to their audience. This way, you can track when people make purchases after seeing their posts. When you use branded content tools provided by FB and Instagram, you will be able to see insights for both feed posts and stories.

    Influencer marketing tips

    1. Look for engagement rate, not followers

    Some brands just look at the number of followers that a person has in order to collaborate with them. However, that shouldn’t be the case. Along with seeing the follower count, you also need to check the engagement rate to get an idea whether their followers are real or not.

    Have a look at the number of likes, shares, and especially the comments that influencers receive on their posts. If there are only emojis or one word comments, it’s a major red flag.

    2. Collaborate with micro-influencers

    When it comes to influencer marketing, brands often hunt for people with more than 100k followers. But, the way to get the most out of influencer collaborations is by working with micro-influencers. They are opinion leaders who have a more engaged and similar audience because the more the followers, the more scattered they are in terms of interests.

    Across various social media platforms, nano and micro influencers have the highest engagement rates. Thus, instead of emptying your pockets on mega influencers, collaborating with multiple micro-influencers can bring you better results.

    3. Look for video creators

    Video content is taking over every social media platform today. Whether it is TikTok, Reels, FB Watch, or YouTube – 4 out of 5 millennials prefer watching video content over seeing static images. Thus, you should look out for influencers who create more video content on their profiles.

    If you want to promote your mobile app, you can harness the power of influencer marketing and launch a video marketing campaign for your mobile app development project. Bloggers and influencers perfectly know how to create a video that defines the benefits, features, and USP of your mobile app. This strategy will definitely help you reach your potential prospects and promote your app effectively.

    4. Build long-term connections

    Rather than focusing on just one social media star, working with numerous influencers is a more effective strategy. However, hunting new influencers for every campaign is also not the best idea. The best way is to make a small list of influencers and work with them repeatedly, thus building long-term partnerships. When people hear about your brand again and again from the same person, they are more likely to make a purchase.

    Final thoughts

    In this highly competitive marketing world, influencer marketing can help your brand reach the right audience easily. It can strengthen your online presence, boost brand awareness, and acquire high-quality leads. So open up your social media profiles and start hunting some influencers today itself!

    Read more: What are Fake Influencers and How Do You Find Them?

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      This article was written for Business 2 Community by Dinesh Agarwal.
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    author image

    Author: Dinesh Agarwal

    Follow @dinwal

    <p>Dinesh Agarwal is a research scientist turned entrepreneur. He now helps <a href="https://recurpost.com">RecurPost</a> help SMEs compete with large businesses. His goal is to create a level playing field so that the underdogs can beat enterprises in the social game. He has helped over 70,000 businesses so far and counting.</p>

    … View full profile ›


    More by this author:
    • 10 Reasons Why LinkedIn is Important to Grow Your Business
    • 10 Advanced Tips For Creating a Small Business Blog in 2022
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