Twitter Facebook LinkedIn Flipboard 0 SMS marketing works well for retail. The purpose of SMS marketing is to drive more traffic to your company, and whether you are a small, medium or large business, text message marketing is certainly a beneficial way to do just that. Drawing More Traffic with Retail SMS Marketing Retail establishments will find numerous ways in which they can benefit with the use of SMS marketing and attract a large number of people into the doors of their business. If you give the consumer an offer they cannot refuse you will see them standing in line ready to redeem that offer. There are tons of different ways in which you can use SMS marketing in a retail establishment, and it is a good idea that you take advantage of several of those ideas. Retail SMS marketing ideas for you to consider include: Provide consumers with notices of special sales events; give them priority notice of the event, or an hour earlier start Coupons: Customers are likely to visit your retail establishment when you give them a reason to. An awesome coupon with terrific savings is a sure way to attract a crowd. Offering contests is another great way to keep the interest of SMS marketing subscribers. Whether it is a store gift card or something else, an SMS contest is very exciting and fun. Promotions: Will there be a special samples promotion going on in-store? A special fashion designer making an appearance? These are just a few of the promotions that you can promote via SMS marketing. Retail SMS Marketing Offers Results Thanks to SMS marketing you can reach consumers in real time via their mobile device. Even better, you can market to those with smart phones and those without. SMS marketing works on all types of phones. Before you decide to start a mobile marketing campaign, the first thing that should be done is to familiarize yourself with the rules and regulations of text message marketing. First of all understand that SMS marketing is an opt-in program. You cannot buy a list of numbers and start sending messages. If you do this is spam! Not only is it spam, it is also a waste of time since the people on the list are probably not interested in what you’re offering in the first place. To drive traffic to your retail establishment is essential that you target those who want what you have. If you sell clothes for the family you obviously want to target families. If you are selling to teens or children you want to target parents, teens and grandparents alike. SMS marketing enables you to market to all individuals. When you target to the right group of people SMS marketing will work for you! After you’ve determined what your goal is for SMS marketing, in this case to draw more traffic into your store, you can easily create campaigns that will be of interest to many. To get more people to sign up for your list it is a good idea to post advertisements for your mobile program everywhere that you can, including on your website, in store and in all of your advertising. With this advert be certain that you are offering the consumer an offer they cannot refuse. Whether it is a special 50% off coupon good for one day only or an invitation to a private sale, an enticing offer will get the name and numbers of those who will help make you a success. When you send mobile marketing message it is imperative that you take the time to construct each message with informative and engaging content. There are many ways in which you can use SMS marketing, however, make sure that each offer that you send out is unique and worthwhile. The messages that you send out should entice the consumer to pay you a visit. It should tell them why they should do it and why they should do it now. All successful SMS messages contain a call of action, and this is an imperative step in success. Enjoy Success with Retail SMS Marketing Retail SMS marketing is beneficial to a great many businesses, both small and large. It is one of the most successful forms of marketing available today, and if you are a retail establishment looking to grow it is a good idea to look into SMS marketing for your marketing needs. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Matt Baglia.Learn how to publish your content on B2C Author: Matt Baglia Follow @slicktext Matt Baglia is the CEO of SlickText, a leader in the SMS marketing industry. They provide organizations across the U.S. with an easy and affordable platform for sending opt-in text message marketing.… View full profile ›More by this author:A Formula for Startup Success: 9 Values That Fuel the Top Founders [Infographic]You’re Scared of SMS Marketing, and Here’s WhyThe Golden Rule of SMS Marketing [Infographic]