According to Jonathan Alter’s new book, The Center Holds, it was Barack Obama’s young geek volunteers who crushed Mitt Romney‘s…
Digital Marketing
Digital Marketing
Digital marketing campaigns are becoming a must have for businesses to compete in today’s world. Check out these digital marketing tips and best practices.
Restaurants that use SMS marketing is becoming more and more common every day. Owners who "get it" understand that with…
Digital Marketing
When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can…
Digital Marketing
Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in…
Digital Marketing
Although SMS marketing is still in its infancy, it has become a standard tool in many businesses owners' marketing arsenal.…
Digital Marketing
First of all, memes? In marketing? Pulled straight from Wikipedia, the definition for a meme is “a concept that spreads…
Digital Marketing
You’ve probably heard the term ‘native advertising’ over the last few weeks or months, but what exactly is it? Well,…
Digital Marketing
For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer…
Digital Marketing
A recent report from video service provider Invodo compiles some interesting statistics about product video content and its effect on…
Digital Marketing
The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and…
Digital Marketing