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Digital Marketing

Digital marketing campaigns are becoming a must have for businesses to compete in today’s world. Check out these digital marketing tips and best practices.

Social Media or Digital Marketing? A Rose by Any Other Name?

If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social…

Alan Draper
February 6, 2015
Digital Marketing

How to Position Your Brand for Successful Transcreation of Product Marketing

Every single aspect of a brand is important when it comes to upholding its carefully crafted identity. Whether it’s the…

Alan Draper
February 5, 2015
Digital Marketing

Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness

Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views,…

Connor Brooke
February 5, 2015
Digital Marketing

5 Reasons Why You Should Have A Digital Marketing Strategy

A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly…

Alan Draper
February 4, 2015
Digital Marketing

Rich Media Maturity: Where Is Your Site Experience?

Digital marketing poses a series of logistical and technical challenges that seem to morph every day. Modern digital asset management…

Alan Draper
February 4, 2015
Digital Marketing

3 Ways That Bad Websites Lose Visitors In 10 Seconds Or Less

You only have a few seconds to make a first impression, and the majority of your website visitors will hit…

Connor Brooke
February 3, 2015
Digital Marketing

How to Claim your Business on Apple Maps

Apple may well have the claim of being the largest company in history (so far) but when it comes to…

James Spillane
January 28, 2015
Digital Marketing

What’s in Your Digital Marketing Stack?

Digital marketing is awash in an endless supply of tools and technologies to make efforts more efficient, more effective and…

James Spillane
January 28, 2015
Digital Marketing

3 Website Brand Identity Considerations You Might Have Overlooked

For most people, your website represents a primary interface to your company – a single source for all of the…

Connor Brooke
January 20, 2015
Digital Marketing

The Growing Importance of Quality Content in Digital Marketing

The recent major Google algorithm updates, particularly to Panda and Penguin, have dramatically altered the SEO and Digital Marketing landscape.…

Jay Leonard
January 19, 2015
Digital Marketing

Tips For Measuring The ROI Of Digital Marketing

In the past, digital marketing was chaotic, with instant experts promoting their money-making schemes (often no better than snake oil)…

Jay Leonard
January 18, 2015
Digital Marketing

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