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    • Best Cryptos
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      • Best Move to Earn Crypto
      • Best Utility Tokens
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Earn Free Crypto
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        • Aqru Review
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        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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        • DeFi Swap Exchange
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
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      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Identity 20XY Review
      • NFT Land Projects
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      • Azuki NFTs
      • CryptoPunks NFTs
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      • World of Women NFTs
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy DocuSign Stock
      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
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      • Buy Medifast Stock
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      • Buy Nike Stock
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      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • XTB Review
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      • Best Forex Signals
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      • High Leverage Brokers
      • Low Spread Forex Brokers
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      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
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      • Prime Advantage Review
      • Quantum AI Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Blueprint Review
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
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      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
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      • Crypto Marketing
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
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      • Buy Alphabet Stock
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      • Buy AT&T Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
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    Digital & Social⟩Digital Marketing

    How to Market on Reddit

    author imageAlaina Brandenburger Last updated: 16 April 2021
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    Social media marketing makes people think of well-known platforms including Facebook, LinkedIn, Instagram, and Pinterest. Lesser-known platforms like Reddit are not traditionally considered as a prime location for digital marketing. But it is possible to use the platform to drive traffic to your website. This article will cover how to market on Reddit, including:

    • What is Reddit?
    • Who should consider marketing on Reddit?
    • How to use the platform
    • Reddit Ads
    • Tips for creating an organic presence on Reddit
    • Multi-media posts
    • Tracking your messaging

    What is Reddit?

    Reddit brands itself as “the front page of the internet.” It is a network that lets people connect based on their interests. The platform contains a front page with news and other popular posts along with a series of discussion boards called “subreddits” centered around various topics. Users moderate the posts by upvoting or downvoting.

    Who should consider marketing on Reddit?

    Businesses that sell direct to consumers will likely find more marketing success than business-to-business users. According to Statista, most users of Reddit are young (between the ages of 18-49) and male. If your target demographics are older and female, your marketing budget would likely be better spent on a different social platform like Pinterest.

    How to use the platform

    Since Reddit content is determined based on user votes, the regular rules of social media marketing don’t apply. You’re more likely to be successful marketing on Reddit with a Reddit Ads account and a series of promoted campaigns.

    Engaging with customers organically through this platform is trickier. All posts are moderated by users who can upvote and downvote on posts. If your post receives too many downvotes, it will be hidden from other users. For this reason, it is important for Reddit content to be engaging and high quality. Simply posting sales pitches in message boards will get you downvoted and hidden from viewers.

    Reddit Ads

    If your primary interest for Reddit is to create sponsored campaigns and promoted content, create a Reddit Ads account. Start with your username. Be aware that this cannot be changed, so you might want to brainstorm a variety of names before setting up your account. At the least, it should reference your brand. You can include the word “official” or a similar term to signal that it is a corporate account.

    When you have set up your Reddit Ads account, you will have access to a variety of tools. For example, you can specify your industry, and Reddit’s team of experts will help you determine what kinds of posts are most appropriate. They can also help you with campaigns that will reach the right Redditors for your business.

    On Reddit, you can post anything from case studies to a series of embedded videos. With a few exceptions, there are no specifics regarding the length of a post. If you want to include an entire case study within one promoted post, you can.

    With a Reddit Ads account, you can create segmented campaigns targeted toward different subreddits to reach people who will likely respond. Campaigns can be posted by feed (which will be displayed in various user feeds) or in conversations, meaning that your ad would appear on different subreddits, but not in the user feed.

    If you are creating campaigns for conversations, you will need to make separate ads for mobile vs. the desktop Reddit site, because each device has different character limits for subject lines.

    There are a variety of ways to segment your ads. You can segment based on:

    • Placements: “Soccer_Feed” vs. “Soccer_Conversations_Desktop”
    • Targeted personality type: “Interest_Lifestyle” vs. “Interest_Entertainment”
    • Device: “Interest Restaurants_Desktop” vs “Interest Restaurants_Mobile”
    • Type of media: “Interest Sports_Video” vs. “Interest Sports_Static”
    • A combination of any of these

    After you have determined your ad group and your desired segments, make a name for your ad group. The name should clearly identify your target group and the device that you’re targeting. If you’re designing a campaign for US-based Redditors interested in foreign cars who are using the mobile site, you could call your campaign “USA_ForeignCars Interest Group_Mobile.” Naming your groups this way makes it easier for you to track each ad campaign without having to open the post.

    Next, you will tell Reddit where to place your ad: in conversations or on user feeds. Finally, you will specify your target audience. You can choose from a large list of interests that align with your company, or you can let Reddit decide which audiences to target. Using the automated system could help you reach more people with your post, but choosing your own target audience is better for tailored ads with a specific audience.

    When you have designed your ad and set a maximum bid for the number of impressions, you can add tracking information before the ad launches. This allows you to see which messages are more successful in terms of impressions and upvotes.

    To make the most of your Reddit ads, you should aim for a maximum bid of no less than $50. Bids for promoted posts start at $0.95, so this number might seem a little high. However, you will likely get a higher return on investment if your ad is placed on a higher number of user feeds and/or conversations.

    Tips for creating an organic presence on Reddit

    Organic interaction on this platform is difficult. The best way to engage customers is to set up a user account and maintain a high-quality presence on the platform. Don’t use your posts as sales pitches. Instead, contribute to the discussion by establishing yourself as an expert on various topics.

    Reddit is focused more on discussions than content. Customer interactions on Reddit should be helpful. If you are addressing a negative review, you may be tempted to respond in a defensive way or at least to explain why you chose to make the product the way that you did. On Reddit, these posts are likely to be downvoted and moved down on the board or hidden altogether. Rather than being defensive, use the subreddit to show users that you are listening to their feedback.

    It is tempting to copy and paste posts from other social media marketing and paste them into various subreddits, but these will be quickly identified and downvoted. Instead, start meaningful discussions about your products on various topical subreddits. For example, if you own a clothing store that caters to young men, start discussions on various men’s fashion subreddits to get people talking about your products. These posts will provide valuable information to other potential customers, and they can help you make decisions on your inventory based on comments.

    People might not interact with you at first. On Reddit, users with a long history of posts tend to be more trusted than newbies. On this platform, it is important to contribute valuable comments on active discussions.

    Multi-media posts

    Along with discussion topics, Reddit lets you post photos, videos, and links. While having an image attached to your post will not move it up the feed, it is more likely that people will notice a post with a vibrant photo included. Funny videos also tend to get noticed on this platform, but they need to be authentic and not gimmicky.

    Reddit now lets users post videos directly to a site rather than simply posting a link. Posting a video in a subreddit to distribute useful information about your products is another method of customer engagement. You can post more than one video within a post. Try a series of short videos to cover complicated topics.

    Tracking your posts

    Reddit has a number of analytical tools you can use to monitor the quality of your content. Each user is given karma points based on the number of upvotes on their comments. If your profile has a high number of karma points, then you are probably on the right track with your engagement strategy.

    Reddit will also let you track your “hot posts,” or posts with the highest number of upvotes. Using these tools to see which of your posts have the best community ratings will help you see what kinds of discussions resonate best with Reddit users. You can use this information to better contribute to subreddits and build brand awareness.

    Your Reddit inbox not only functions as a space to see replies to your post, but it also includes suggestions for content you might like and hot posts in subreddits that you have joined. Once you have been an active user for a while, you can use your inbox to find new discussions to join or find other subreddits that might be of interest to your potential customers.

    Try something new

    Reddit may not be as well-known for marketing as other platforms, but it lets you promote your business to an avid group of passionate users. And, while it is more difficult to generate organic engagement on this platform, if done well, having a presence on Reddit can establish you as a valuable resource for your customers. This platform is great for creating a brand personality and engaging with customers on a more personal level.

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      This article originally appeared on Constant Contact Blogs and has been republished with permission.
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    author image

    Author: Alaina Brandenburger

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    More by this author:
    • So, What Is Conversational Marketing? Your Right-Hand Guide
    • 10 Exciting Nonprofit Ideas That Are In-Need Right Now
    • 10 Halloween Fundraising Ideas for Your Nonprofit

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