In financial markets, the bear vs bull market dichotomy defines two contrasting trends. A bear market signifies a downtrend marked by declining asset prices, while a bull market embodies investor confidence and rising prices.

Understanding these opposing market forces is crucial for investors navigating the unpredictable terrain of finance, where the ebb and flow between these states dictates investment strategies and financial decisions.

Learn in This Article

  • Bear market definition and average duration
  • Bull market definition and average duration
  • Main differences between bull market vs bear market
  • Investment strategies for both periods

What Is a Bear Market?

The definition of a bear market is best explained as a drop in the value of cryptocurrencies by at least 20% that lasts for a longer period. During bearish markets, prices will continuously drop, which may force investors to sell their digital assets in a panic. This can further strengthen the downward trend.

Factors that can lead to the creation of a bear market are economic crises, wars, and pandemics.

The main characteristics of bearish markets are:

  • A drop in prices that lasts a certain period
  • Greater supply than demand
  • Lack of confidence in the market by investors

A good example of a bear market is the crypto crash that happened in December 2017, when BTC’s value fell from $20,000 to $3,200 within a few days. This event also led to the beginning of crypto winter.

What Is the Bear Market’s Average Length?

In the world of stocks, a bear market generally lasts 289 days. However, since cryptocurrencies are relatively new, we can’t pinpoint the duration of a crypto bear market. But, if we look at the timeline of past crypto bear markets, we can assume that they can last between five months and two years.

What Is a Bull Market?

A bull market is a term that denotes a jump in the value of cryptocurrencies by at least 20% that lasts a certain period. This upward trend encourages investors to buy coins and tokens with the hope of making big profits.

The main factor that can lead to the creation of a bullish market is the optimism of investors who believe that a certain digital asset will rise in value. Other factors that can contribute to this optimism are support from celebrities and a strong economy.

The main characteristics of bullish markets are:

  • A jump in prices that lasts for a long period
  • Stronger demand than supply
  • Increased confidence in the market
  • Celebrity interest in crypto projects

The crypto world was in a bullish market during 2020. Namely, between January and December, the price of BTC jumped from $8,000 to $39,300.

What Is the Bull Market’s Average Length?

Bull markets usually last 973 days, as far as the stock market is concerned. However, when it comes to crypto bullish markets, we can only turn to speculations. On that note, so far, the bullish markets have lasted for about a year.

What Is the Difference Between a Bull and a Bear Market?

The main bear market vs bull market differences can be seen in the following segments:

Market Sentiment

Market sentiment is measured by the fear and greed index, which shows the current volatility of the crypto market. Higher numbers indicate greater trading volume and vice versa.

That said, the bull market signifies a positive sentiment. This means that investors will be more open to buying and holding since they believe that the prices of digital assets will continue to go up. This positive sentiment will lead to an increase in the value of digital coins.

On the other hand, a bear market signifies a negative sentiment. This means that most investors will start selling their coins and tokens in a panic, which will cause the value of cryptocurrencies to drop.

Supply and Demand

During bullish markets, investors buy digital coins, which leads to higher demand and lower supply. Conversely, during bearish markets, traders will sell their digital assets. This will lead to lower demand and higher supply.

Trading Volume

Bullish markets will have a higher trading volume than bearish markets because they’ll have a larger number of active traders. This also means that bullish markets will have greater liquidity.

How Are Bull and Bear Markets Similar?

Bull and bear markets are similar in many ways. For example, both can be caused by political and economic factors. Moreover, both are influenced by the market sentiment and both can offer investment opportunities. And finally, both markets have a powerful influence on the crypto market, i.e., on the prices of cryptocurrencies. They are also inevitable.

How to Invest in a Bull Market

During a bullish market, cryptocurrencies experience a jump in value, which makes them lucrative for investors. On that note, if you notice that the prices of digital assets are starting to go up, start investing right away. 

You can also buy new and undervalued tokens. These tokens often experience significant growth in value during bullish markets. Furthermore, you can profit by investing in crypto projects that have a large number of use cases. Namely, tokens that were created to solve certain problems on the blockchain often experience the highest gains.

The bullish market also favors altcoins that have small caps and the potential for high returns.

How to Invest in a Bear Market

A bearish market will allow you to accumulate the desired cryptocurrencies as their price will be low. After you buy them, you can hodl them until the time is right to sell them. 

The bear market is also very lucrative for scalpers and day traders. Namely, you can buy your desired coin at a lower price and sell it at a higher price to make a small profit. In addition to that, you can make a passive income by staking your coins.

And finally, you can invest in a bear market using the short-selling strategy. This strategy refers to selling digital assets without owning them. Short-selling also involves futures and margin trading.


Crypto markets oscillate between the bear vs bull market dynamics, defining the high volatility. Bears signal caution with the plummeting prices, while bulls bring optimism with surging values. For crypto investors, grasping these market trends is crucial. It helps navigate the unpredictable landscape, informing strategies and decisions amidst the erratic nature of digital currencies.

Understanding the interplay between these opposing trends becomes the compass for cryptocurrency investments.


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