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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Content Marketing : Integrity Delivers Competitive Advantage

Compelling and engaging content is now absolutely key as outbound marketing gives way to newer, more sophisticated and effective inbound…

Jay Leonard
August 8, 2015
Content Marketing

3 SEO Myths That Content Marketers Should Ignore

If you’re a content marketer, you’re well aware that SEO can feel like voodoo. As your company’s chief content engine,…

Jay Leonard
August 7, 2015
Content Marketing

Content Creation vs. Content Sharing

Content is King. We’ve been saying it for years. But, what exactly does content mean to you? Content doesn’t just…

Jay Leonard
August 6, 2015
Content Marketing

How Buyer Personas Shape Your Content Marketing

Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped…

James Spillane
August 6, 2015
Content Marketing

3 Reasons Why Influencers Can Boost Your Content Marketing

In chess, there are four hundred possible board setups after each player's opening move and more than nine million after…

Jay Leonard
August 5, 2015
Content Marketing

7 Steps for Mapping Out a Visual Storytelling Strategy Worth Savoring

When I came across OpenTable’s #SavorTheRoad press release in PR Newswire’s feed, it instantly grabbed my attention. It brings together…

Alan Draper
August 4, 2015
Content Marketing

From Flipbook to eBook: Bringing Stories to Life

Source: Gajitz When you were in elementary school, did you ever make a flipbook with stick figures? The first time…

Connor Brooke
August 4, 2015
Content Marketing

8 Ways to Get Better Event ROI With Interactive Content

Events are a huge channel for marketers – but do we know exactly what we’re getting out of them? Events…

Connor Brooke
August 3, 2015
Content Marketing

The Ultimate Guide for Assembling an Effective Content Calendar

In my opinion, the best part about content marketing is that feeling of accomplishment you get when you finish and…

Jay Leonard
August 3, 2015
Content Marketing

Four Ways to Build (And Rally) Your Community Around Your Content

Here at Scribewise, we’ve already covered extensively why content marketing is important, the types of people you need on your…

Jay Leonard
August 3, 2015
Content Marketing

Never Run Out Of Things To Say Again – Effective Brain Storming For Niche Content

Niche content marketing is one of the most effective ways to get your brand name out there and convert browsers…

James Spillane
August 2, 2015
Content Marketing

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