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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Content Marketing: Ten Tips For B2B Prospect Engagement

With research indicating that only 60% of any marketing content is read before prospects or customers abandon it, client side…

Jay Leonard
October 30, 2015
Content Marketing

How to Use the 3-Act Structure To Improve Your Content Marketing

Unique… Helpful… Engaging. These are the words that describe epic content marketing – but too many people are getting it…

Connor Brooke
October 28, 2015
Content Marketing

Determining What Topics to Cover with Your Content Marketing

Over the past year or so, I’ve used this blog as a platform to evangelize for content marketing in a…

Connor Brooke
October 27, 2015
Content Marketing

Why Your Story Doesn’t Have To Be 100% True

Sometimes a story doesn’t have to be true, as long as an audience finds it compelling. Then again, isn’t authenticity going…

Alan Draper
October 26, 2015
Content Marketing

Shhh…3 Secrets to Content Marketing Success: Businesses Take Note!

In the past, only news, entertainment, and academics felt the need to regularly produce new and original content. By 2015,…

Jay Leonard
October 26, 2015
Content Marketing

In-House vs. Freelance Writers: Which Is Best For Creating Content?

One of my favorite things, besides design and food is nerve-wracking my fellow coworkers with bizarre questions; its fun watching…

Jay Leonard
October 22, 2015
Content Marketing

12 Tools To Unlock The Power Of GIFs In Your Content Marketing

Not only are GIFs fun and funny, but for content marketing they are surprisingly functional. To help you better incorporate…

Jay Leonard
October 21, 2015
Content Marketing

6 Takeaways from the 2016 B2B Content Marketing Report

What does a successful content marketing program look like? How do marketers measure success? What are the most effective content…

Jay Leonard
October 21, 2015
Content Marketing

Recipe For Your Content Marketing Cocktail

Almost everyone undertaking a content marketing program wonders what they should talk about. Not only what but how much of…

James Spillane
October 21, 2015
Content Marketing

The Most Important Form Of Content Marketing Your Website Is Probably Lacking

Is your company’s content marketing strategy comprehensive? Just because you’re using blogs, social media networks, e-books and email marketing to…

Connor Brooke
October 20, 2015
Content Marketing

How to Conduct a B2B Content Audit in 5 Easy Steps

Before I start, I want to say that this is a very basic version of a content audit. Doing a…

Connor Brooke
October 20, 2015
Content Marketing

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