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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Major Content Marketing Trends For 2018

Content marketing is set to keep gaining momentum. Each new year brings steady growth in content marketing. Investments appear to…

Jay Leonard
February 13, 2018
Content Marketing

5 Steps to Create a Data-Driven Content Marketing Strategy

It's interesting how frequently advertising and marketing experts (including content marketers) are called "creatives." While it's clear that content marketers…

Connor Brooke
February 7, 2018
Content Marketing

Quick Tips Regarding Reusing Website Content: Part 1

Running your website efficiently is one of the most important things that you can do as a business owner. The…

James Spillane
January 30, 2018
Content Marketing

How to Formulate Your 2018 Content Marketing Strategy

Carolyn, a director of demand generation in the hospitality industry, shared that “It takes too much work to develop the…

James Spillane
January 19, 2018
Content Marketing

How to Use Ephemeral Content Marketing in 2018

In 2018, will you be taking advantage of all the marketing avenues available to you? Experts predict that ephemeral content…

Jay Leonard
January 18, 2018
Content Marketing

How to Collaborate With a Global (and Remote) Team to Execute Your Content Marketing Strategy

Technology has changed the way we work. Advancement in communication technology over the past decade has meant that people can…

Connor Brooke
January 17, 2018
Content Marketing

What Constitutes Content Marketing?

Content marketing is marketing which focuses on producing content and using that to communicate your message to your target audience.…

Connor Brooke
January 15, 2018
Content Marketing

Numbers Game: Closing the Technical Skills Gap in Marketing

Over the last decade, marketing has shifted from a relatively creative profession to a data-driven one. Whether we’re talking how…

Alan Draper
January 12, 2018
Content Marketing

5 Martech Milestones You Need to Take With You Into 2018

It’s the time of year when marketers commonly reflect on the past 12 months and gear themselves up for what’s…

Jay Leonard
January 8, 2018
Content Marketing

Why Your 2017 Content Strategy Won’t Work in 2018

When you’ve been in the digital marketing space for more than 12 years, you see a lot of trends come…

Alan Draper
January 8, 2018
Content Marketing

Custom Quality Content – Why Is It So Important?

What is custom quality content and why does it matter? Read on to find out. Imagine this: you’re scrolling through…

James Spillane
January 2, 2018
Content Marketing

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