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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Why and How to Include Content Marketing in Your Strategy

This is the time of year brands start planning for 2019. They look at their resources and budget, review previous…

Jay Leonard
November 5, 2018
Content Marketing

5 Reasons Your Content Strategy Isn’t Converting

A good content marketer is a complex beast. These days, it's not enough just to be a great writer. More…

Jay Leonard
October 31, 2018
Content Marketing

Get Your Content Marketing Strategy Right With These Six Questions

Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to…

James Spillane
October 29, 2018
Content Marketing

6 Powerful Emotions and How to Use Them in Your Content Marketing

Do you know what makes people share content? Have you ever wondered why some images, articles, videos or graphics get…

James Spillane
October 29, 2018
Content Marketing

3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for…

Alan Draper
October 23, 2018
Content Marketing

8 Successful Examples Of Mind-Blowing Content Marketing

Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain…

Jay Leonard
October 22, 2018
Content Marketing

How to Set Realistic Content Marketing Expectations

Whether you’re running your own content marketing campaign or you’ve hired a company to handle it for you, it's important…

Alan Draper
October 22, 2018
Content Marketing

How to Create an Easy to Outsource Content Marketing Strategy

We all know how valuable a good content strategy can be. It doesn’t matter what industry you’re in, a well-executed…

Connor Brooke
October 19, 2018
Content Marketing

5 Ways to Engage Subject Matter Experts in Content Marketing

The input from subject matter experts (SMEs) is crucial for creating content that buyers can trust. In fact, 78% of…

Connor Brooke
October 17, 2018
Content Marketing

Gated vs. Ungated Content: What, Why, Which and When

As content marketers serving clients in the B2B space, we are frequently asked about the appropriate time to gate content…

Jay Leonard
October 17, 2018
Content Marketing

Top Reasons Why Videos Are a MUST in Your Content Strategy Plan

As most of us are aware, videos are the most popular and successful type of content on social platforms today.…

Jay Leonard
October 17, 2018
Content Marketing

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