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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

What is Thin Content and Why Does It Matter?

Thin content was one of the first SEO issues Google targeted with its Panda algorithm update in 2011. That update…

James Spillane
July 1, 2019
Content Marketing

How to Edit to Have Concise Content

You’ve probably heard or read that long form content optimizes search results and gets your website more traffic. These long…

Connor Brooke
June 27, 2019
Content Marketing

Content: Quality Over Quantity

Ever since marketers were hired to help with the online presence of brands, content has been a hot topic. The…

Jay Leonard
June 27, 2019
Content Marketing

5 Tips to Optimizing Your Content for SEO

Optimizing your content for SEO is the most effective way to ensure your content will rank in search engines. What…

Connor Brooke
June 19, 2019
Content Marketing

How To Make Your Content Marketing Messages More Memorable!?

In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a…

Jay Leonard
June 3, 2019
Content Marketing

6 Easy Steps to Create an Effective Content Marketing Plan

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” -Abraham…

Connor Brooke
May 30, 2019
Content Marketing

Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content

Sales and marketing need to collaborate effectively. Companies that have strong alignment between their sales and marketing teams see an…

James Spillane
May 22, 2019
Content Marketing

Why Content Marketing Isn’t Working For You

Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing…

Connor Brooke
May 20, 2019
Content Marketing

New to Content Marketing? 10 Things You Shouldn’t Do

When done right, content marketing can lead to great results like better visibility, more traffic, and higher conversion rates for…

Jay Leonard
May 18, 2019
Content Marketing

6 Ways You Can Clean Up Your Content Marketing

Is it too late for spring cleaning? Not where your content marketing is concerned. In fact, there’s no time like…

Alan Draper
May 17, 2019
Content Marketing

How to Create Content That People Really Care About

If your content isn't receiving the likes, shares, or views you expected, it's tempting to point fingers at several reasons.…

Connor Brooke
May 10, 2019
Content Marketing

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