I’ve always had an issue with split infinitives. That is, I often catch myself using them in my writing. My…
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next…
Just Do It. The phrase is every copywriter’s dream. Those three small words have been responsible for billions of dollars…
Companies and agencies often start projects with a Creative Brief – an overview of goals, target audiences, messaging, timing, delivery…
So you are finally starting to believe there may be some truth to the fact that to be successful in…
Article marketing is a great way to reach interested prospects. Writing quality content to post on article directories and blog…
Are You Blogophobic? Part #9: What’s the Number One Reason for Content Marketing? (This is Part 13 in a blog…
An understanding of screen grammar will assist you in making short corporate video productions that make sense visually to an…
Infographics have been one of the hottest forms of content marketing for quite some time now. They benefit brands by…
Marketers often ask us how they can define the ROI of content marketing. It’s a great question — and tough…