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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Podcasting for Business 101

As a business owner you know how busy you are doing everything you need to do to make a living.…

Jay Leonard
February 20, 2013
Content Marketing

Can Content Marketing Really Generate B2B Sales?

Content marketinghas become a bit of a buzzword recently. It’s become a synonym for digital marketing and a catchall term…

Connor Brooke
February 18, 2013
Content Marketing

How To Put A Little L.O.V.E Into Your Content Marketing

As it is Valentine’s Day we have the opportunity to shower affection on our nearest and dearest. And as marketer,…

James Spillane
February 14, 2013
Content Marketing

Native Advertising: Content Marketing Goes Mainstream

Just when you thought social media was going to rule the digital world, it is now clear that content is…

James Spillane
February 9, 2013
Content Marketing

7 Essentials For Creating A Content Culture In Your Organization

B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging,…

Alan Draper
February 9, 2013
Content Marketing

How Inbound Marketing Can Transform Your Business

"Have more money than brains? Focus on outbound marketing. Have more brains than money? Focus on inbound marketing." – Guy…

James Spillane
February 7, 2013
Content Marketing

6 Exciting Tips for Writing a Healthcare Focused eBook!

The thought of writing an electronic book otherwise known as an eBook that centers on the healthcare community may seem…

Jay Leonard
February 7, 2013
Content Marketing

Writing Effective Content Tips: Defining Your Target Market

You can never really create effective content if you have a fuzzy idea of your audience. Every business owner has…

James Spillane
February 7, 2013
Content Marketing

Sharing Stories With Audio: Podcasting for Internal Communications

When I first started working in audio more than 10 years ago, I encouraged some of my clients to think…

Connor Brooke
February 5, 2013
Content Marketing

Pixar’s 22 Rules of Storytelling

Former Pixar Story Artist, Emma Coats tweeted 21 story basics in 140 characters or less way back that Pixar uses…

Jay Leonard
February 5, 2013
Content Marketing

How Manufacturers are Managing Content Marketing: 7 B2B Insights

The Content Marketing Institute and MarketingProfs recently released research on B2B and B2C Content Marketing in our 2013 Benchmarks, Budgets…

Connor Brooke
February 5, 2013
Content Marketing

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