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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Content Will Save Us!

Rightfully so, content is big! It always has been. Content is that stuff marketing leverages in their efforts to create…

Connor Brooke
December 19, 2013
Content Marketing

The Facts and Figures on the Power of Visual Content Marketing

As the social web has allowed us all to become publishers and marketers the importance of content for search and…

Connor Brooke
December 18, 2013
Content Marketing

Red-Nosed Content Marketing and Rudolph’s Rise to Prominence

Content marketing has been a huge buzzword this year, but as we wind down this December, we’re realizing that sheer…

Alan Draper
December 16, 2013
Content Marketing

3 Ways To Use Google Media Tools for Content Marketing

Search results are great, but if you had the opportunity to get deeper insights from Google, would you dive in…

Jay Leonard
December 16, 2013
Content Marketing

Native Advertising vs. Content Marketing

The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade…

James Spillane
December 11, 2013
Content Marketing

Easy Steps To Creating Promotional Pictures Yourself

Promotional pictures are a fantastic online marketing tool which are incredibly easy to create yourself. You can use these promotional…

Connor Brooke
December 11, 2013
Content Marketing

The Dos and Don’ts of Outsourcing Content Creation

Marketers are always challenged to find enough time to accomplish every task they are charged with, so outsourcing a job…

Connor Brooke
December 10, 2013
Content Marketing

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of…

Connor Brooke
December 10, 2013
Content Marketing

Demand Generation and Content Marketing: A Match Made in B2B Heaven

Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content…

Alan Draper
December 9, 2013
Content Marketing

Eight Reasons to Hire a Journalist in Your Marketing Department

Recently, we’ve been talking lots about the value that journalists can bring to a marketing department with regards to getting…

Alan Draper
December 8, 2013
Content Marketing

Xerox Rocks At Content Marketing. Here’s Why.

If you missed it, the Kapost Top 50 Content Marketing Brands—a list of brands whose content marketing efforts are generating…

Alan Draper
December 8, 2013
Content Marketing

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