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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

5 Characteristics of a Good Content Creator

Do You Possess These Content Creation Traits? Content creation is one of the most important aspects of effective marketing, whether…

Jay Leonard
March 13, 2014
Content Marketing

Delight! How To Get It In Your Content Marketing

The average sales funnel has gone through some major changes in the last few years. At the top of the…

Connor Brooke
March 11, 2014
Content Marketing

How To Establish A Content Strategy For Your Website

"Content" is an important term in marketing. It can take many forms—blogs, videos, Facebook posts, tweets, LinkedIn updates, and the…

James Spillane
March 11, 2014
Content Marketing

5 Essential Elements Of An Editorial Calendar

Organize your tasks and stick to your plan. You've heard this before, but how closely does that plan connect with…

Alan Draper
March 7, 2014
Content Marketing

Content Marketing and the Messiah Complex

The Messiah complex is the one reason why so many people fail at content marketing. It is when your entire…

Jay Leonard
March 5, 2014
Content Marketing

10 Creative Content Ideas That Aren’t Plain Old Articles

Creating a steady stream of relevant and compelling content for your business can be challenging. Well-researched, helpful articles take time…

Jay Leonard
March 3, 2014
Content Marketing

4 Pillars of Content Marketing

We see it every day — it’s in our newsfeeds, behind the headlines, and when we decide to learn more…

Jay Leonard
March 2, 2014
Content Marketing

Revamp Your Content Marketing for 2014

Are you currently reaching your content marketing objectives? Now is the time to revise and refine your content marketing strategy.…

Jay Leonard
February 26, 2014
Content Marketing

Are Infographics the Future of Copywriting?

You’ve probably heard the buzz in recent years: ‘copywriting is dead!’ But what does that really mean? Can copywriting truly…

Jay Leonard
February 26, 2014
Content Marketing

How to Increase Exposure for Every Piece of Content You Write

It’s remarkable to think how much the online marketing arena has changed, even over the past couple of years. Not…

Connor Brooke
February 26, 2014
Content Marketing

How to Write Quality Content to Fill your Hummingbird Feeder

By now SEO consultants from Los Angeles to Boston have likely settled into their new den hedged by Hummingbird’s yellow…

James Spillane
February 23, 2014
Content Marketing

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