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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

The 80-20 Rule for Marketing, Content & More – Origins and How to Apply It

If you’ve been around for a while, reading about Content Marketing and Social Media best practices, you sure have stumbled…

Connor Brooke
April 22, 2014
Content Marketing

Content Marketing Is Primed For Disruption

Content marketing is becoming an increasingly confusing space. The amount of companies building solutions for content marketing - ranging from…

Alan Draper
April 21, 2014
Content Marketing

The Content Marketing Marathon (Infographic)

This morning, the runners of the Boston Marathon took to the streets of the city once again in pursuit of…

Connor Brooke
April 21, 2014
Content Marketing

Content Marketing: Can It Be Done In Your Spare Time?

I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content…

Jay Leonard
April 21, 2014
Content Marketing

Context Marketing vs. Content Marketing

Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept…

Alan Draper
April 18, 2014
Content Marketing

How to Proofread Typos Out of Your Content: 8 Tips

Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I…

Jay Leonard
April 17, 2014
Content Marketing

The Trouble With Content Marketing

‘Content Marketing’ as a phrase has seen huge growth in usage over the last few years, and can be defined…

Jay Leonard
April 16, 2014
Content Marketing

How to Create a Content Marketing Workflow

In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content…

Connor Brooke
April 16, 2014
Content Marketing

CNNx Blends Cable and Internet Content Distribution

Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate…

Jay Leonard
April 15, 2014
Content Marketing

Three Steps To An ‘Unbound’ Content Marketing Strategy

Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question…

Connor Brooke
April 15, 2014
Content Marketing

It’s Simple — Humans Like to Read Web Content That’s Written by Other Humans!

The title of this article may seem a little absurd at first.  I mean, OF COURSE, people like to read…

Jay Leonard
April 14, 2014
Content Marketing

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