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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

What Role Do White Papers Play in Content Marketing and Are They Really Worth the Investment?

The Content Marketing Institute reports that 61% of B2B content marketers use white papers, and 57% consider them an effective…

Alan Draper
May 20, 2014
Content Marketing

17 Content Marketing Trends To Keep An Eye On

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content…

Alan Draper
May 20, 2014
Content Marketing

Identifying And Writing Content That Will Engage Your Audience

In the business world today, content marketing is a hot topic. It seems like everyone, especially in the B2B arena,…

Alan Draper
May 19, 2014
Content Marketing

Top Ways Infographics Can Increase Site Traffic and Improve Appearance

The Internet is a visual platform, so it only makes sense that infographics have the ability to reach millions of…

Connor Brooke
May 19, 2014
Content Marketing

30 Content Marketing Lessons From The New York Times Innovation Report

The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take…

Connor Brooke
May 17, 2014
Content Marketing

5 Fantastic Viral Video Examples from Small Businesses

This week is National Small Business Week and to celebrate, we bring you five awesome viral videos made by small…

Jay Leonard
May 17, 2014
Content Marketing

UX Formula of the Day: Content + Strategy = Positive User Experience

Math is fun, isn’t it? Let’s face it, to market a business well, you must have great content where your…

Jay Leonard
May 16, 2014
Content Marketing

9 Ways To Measure Content Marketing Success

Are you reaching your content marketing goals? I’d be dishonest if I said this question doesn’t keep many of our…

Connor Brooke
May 15, 2014
Content Marketing

What Is Long-Form Content and Why Does It Work?

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that…

James Spillane
May 11, 2014
Content Marketing

Web Copy That Sells: 9 Can’t-Fail Formulas

Writing effective web copy is either an art or a science, depending on who you ask. While there is no…

Connor Brooke
May 11, 2014
Content Marketing

Brand Journalism > Content Marketing

The content marketing land rush is on. Everywhere you turn, ad agencies, PR firms, SEO firms and others are claiming…

Alan Draper
May 11, 2014
Content Marketing

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