As a content marketing consultant for several tech startups and small businesses, I’ve seen a steep rise in the number…
Content Marketing
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
How often do you review your content marketing metrics and report results to your leadership team? That question to marketers…
Content Marketing
How much time should blogging take? Excellent question. It’s one we discuss a lot here at Scribewise (because, hey, that’s…
Content Marketing
It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares.…
Content Marketing
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they…
Content Marketing
Are you familiar with the customer decision making process for your company? Did you know that customers will be looking…
Content Marketing
From testimonials to eBooks, press releases to product videos, for years brands have been developing and producing an endless variety…
Content Marketing
In newsrooms, several qualities are sought after: Obviously, the ability to write well and accurately. And after that, the ability…
Content Marketing
In the first installment of this series, I defined Content Marketing and highlighted the importance of adopting a content-focused marketing…
Content Marketing
GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of…
Content Marketing