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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

How to Create Awesome Infographics Without Being a Designer

If you're like me, you picked up programs like Photoshop and Gimp out of need to make small edits to…

Connor Brooke
November 10, 2014
Content Marketing

Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing

I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago…

Alan Draper
November 9, 2014
Content Marketing

2015 Content Trends: Top Tips for Spending Your Budget Wisely

Excited to get your 2015 content marketing budget and plans signed off? Us too! 58% of B2B marketers are planning…

Jay Leonard
November 7, 2014
Content Marketing

The Argument for Adopting a Storytelling Structure for Your Content Marketing

People naturally tell stories. We listen to others to stay updated and entertained, and we share stories to connect with…

Jay Leonard
November 5, 2014
Content Marketing

Developing a Multilingual Content Marketing Strategy

Have you left a favorite website because of an annoying or intrusive pop-up ad? Internet users are becoming more sophisticated…

Connor Brooke
November 4, 2014
Content Marketing

Go Big Or GoPro: How The GoPro Marketing Strategy Defines Content Marketing

GoPro cameras are well-known as essential gear for those who enjoy jumping off things, or for cyclists to show off…

Connor Brooke
November 3, 2014
Content Marketing

How to Be Human in Your Content Marketing

Here’s one of the most significant tenets of content marketing: People like to do business with other people. They don’t…

Jay Leonard
November 3, 2014
Content Marketing

Anatomy of a Perfect List Post

Image source Are list posts part of your content marketing strategy? If they're not, they really should be! List posts…

Connor Brooke
November 3, 2014
Content Marketing

14 Key Takeaways From The B2B Content Marketing Report

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual,…

Connor Brooke
November 3, 2014
Content Marketing

7 Practical Ways to Find Content Your Followers Will Love

It’s no secret that sharing content is an excellent way to grow your online network. By sharing interesting articles, quotes,…

Jay Leonard
October 31, 2014
Content Marketing

The 7 Flavors Of Content Marketing: What’s Yours?

According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented…

James Spillane
October 30, 2014
Content Marketing

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