Over the past 5 years, the average sales cycle has increased by 22%. Well-informed buyers in the decision making process,…
Content Marketing
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
Content marketing has peaked. Look at the Google Trends timeline below, which shows relative search activity. September 2011 marked the…
Content Marketing
This might sound obvious—make sure your stakeholders understand your content mission—but I’m surprised by how many people overlook this step.…
Content Marketing
Just because a visitor to your site didn’t buy anything or fill out a form during their first visit doesn’t…
Content Marketing
If you're responsible for content in a large company, you're likely to create content for various personas each week while…
Content Marketing
Ever wondered how your content does over time? How long a post works to drive traffic and engagement? What the…
Content Marketing
Ask any content marketer how they feel about clickbait titles and chances are, the response will range on the continuum…
Content Marketing
We’ve been hearing this for some time; content marketing is big in digital marketing today. The saying ‘content is king’…
Content Marketing
It's that time of year again where marketers gather up all the most important takeaways from last year's research, and…
Content Marketing
Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads…
Content Marketing