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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Content Marketing Isn’t Really About Content At All

Let me be clear up front: content marketing is about content regardless of this article’s headline. You can’t take the…

Jay Leonard
March 10, 2015
Content Marketing

What Is The State Of Content Marketing For 2015?

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as…

Connor Brooke
March 10, 2015
Content Marketing

3 Reasons Google Docs Can’t Support Your Content Strategy

Remember that fateful night in October of 2006 when Google Docs hit the scene? It’s okay if you don’t—I’ll admit…

Jay Leonard
March 10, 2015
Content Marketing

When Your Content Isn’t Relevant To Your Customer, Neither Are You

At any given point in the day, people are checking their email, social media accounts, and text messages for something…

Jay Leonard
March 10, 2015
Content Marketing

What’s the Link Between Exceptional Copywriting and Good Usability?

In online marketing, what you say matters, but how you say it is just as crucial. Unlike reading a book…

Alan Draper
March 9, 2015
Content Marketing

Walking the Walk: Content Marketing Do’s & Don’ts

Love it or hate it, there's no denying that content marketing is the most popular kid on the block. I…

Alan Draper
March 9, 2015
Content Marketing

Content Marketing Strategy Stats: 2015 [Infographic]

Some great stats on the state of content marketing from the folks over at wyzowl, so I thought I’d create…

Jay Leonard
March 9, 2015
Content Marketing

Create Credible Branded Content – 7 Keys From the Experts

7 Keys to Create Credible Branded Content: Bridge Your Content Credibility Gap Content is a powerful marketing tool, if organizations…

Connor Brooke
March 8, 2015
Content Marketing

The Surprisingly Easy Way to Create a Content Project Timeline

Nothing feels better than completing a content marketing project, especially completing it on time. When it comes to finishing a…

Connor Brooke
March 7, 2015
Content Marketing

Why the Future of Content Marketing Isn’t Just Marketing Content

Here’s an important observation, though it might not seem like one at face value: Most organizations see content marketing as…

James Spillane
March 6, 2015
Content Marketing

An Explanation of Channel-Based Content Personalization

In the previous blog, we defined what content personalization is and why it matters. However, if you missed that post,…

Jay Leonard
March 6, 2015
Content Marketing

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