If you’re a content marketer, then you know the challenges you face.  A sound content marketing plan is critical to the success of your lead generation efforts.  Some of the biggest challenges we see are:

  1.  Producing well-written quality content that engages prospects to convert
  2.  Not having the time or resources to produce enough content
  3.  Producing enough relevant content targeted to specific audiences and personas
  4.  Poor choices of keywords and SEO content tactics on websites
  5.  Lack of internal process and plan to implement a content marketing strategy
  6.  Concerns over budget to produce enough quality content
  7.  Minimal time to do thorough research before producing content
  8.  Lack of customer focus; content that focuses more on a company’s products rather than the prospect’s needs.

So what do you do?  You need to put a plan in place, get that corporate buy-in, explain the benefits of a quality content strategy with regard to profit and ROI, and evaluate the resources to implement the plan.  Easier said than done, right?

Get Sales and Marketing together and look at your pipeline.  In today’s buyer 2.0 world, how do you think leads get through the funnel? It’s the content that’s guiding them.  Prospects won’t even consider entering the funnel unless they are attracted by message.  Prospects won’t convert or give up their email address unless the content you provide is relevant to their business challenges.  Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales.

Let’s make it easy to get started, and if you have, let’s make it easy to optimize your content plan.  We’ve read lots of blogs and books on content marketing. We watch webinars, view videos, and go to content conferences.  Fine, we understand the theory, and we know what to do. What’s holding you back?  A process and an action plan to get moving, and if you have moved, are you doing it right?

Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook.

The eBook is filled with 38 templates and checkbooks to get your content marketing plan optimized properly.  Utilized by NuSpark Marketing’s own clients, it was time to present to the world a workbook that complements all the “theory” content we read.  Each template contains a Q&A or a checklist to begin or enhance your strategy immediately. Here are some of the templates you get:

  • Situation Analysis-Business Challenges
  • Competitive Analysis
  • Value Proposition Determination
  • Buyer Persona Development
  • Buying Stage Question & Answer
  • Content Asset Evaluation
  • Content Gap Evaluation
  • Content Mapping
  • Downloadable Content Checklist
  • Keyword Discovery
  • Keyword Refinement
  • Website Content Evaluation
  • SEO On-page and Off-page Checklists
  • Paid Search Ad Content
  • Landing Page Content
  • Landing Page Offers
  • Blog Editorial Calendar
  • Blog Promotion Checklist
  • Email Marketing Content
  • Email Marketing Execution
  • Lead Nurturing Content Map
  • Lead Nurturing Flow Activity (for Marketing Automation)
  • Content Promotion Checklist
  • Social Media Content Calendar
  • Content Development Plan
  • Webinar Checklist
  • White Paper, Case Study Checklists
  • Video Marketing Checklist
  • Press Release Checklist
  • And More

If you already have a process, then these templates will complement your approach.  If not, then now you can jump right in, stop hesitating, get your plan together, and let’s do it.

Download the Content Marketing Template eBook Here!