Whether you run a personal blog or a major online shopping platform, you still need to attract and hold visitors long enough for them to engage with the content on your webpage. There has never been more content online than it is today but quantity doesn’t necessarily imply quality. Your firm’s marketing strategy has to determine thy type of visual content that you will use to engage the audience more. From Photoshop to a simple GIF, there are countless ways how to improve the visual appeal of your page but are the 6 top strategies you can use to engage visitors.
Animating the crowd
People often say that a picture is worth a thousand words but a picture that is inanimate is not the best solution in web design. Somewhere between a high-resolution image and a full-scale video lies the animated image better knowns as GIF. Its main advantage is the ability to accentuate the text (most often a products description) without overloading the bandwidth with uploading large videos. Although GIFs can be used on websites, shopping platforms, and blogs, they are ideal for social media use. This is where they have the potential to bring the highest number of likes, so disseminate any animated images you make. Most of them appear in the form of memes, so even large companies have to keep up with this jovial trend.
Pies and chart probably already accompany any figures on your web presence but what you really need are micrographics. Not only do they help improve the usual appeal of text-heavy pieces or blogs but they are easy to share, especially on social media. The problem with infographics is that they are bulky in size which means that they use is limited to their original role inside a given text. Unlike these cumbersome charts, micrographics can be used individually and included in separate Facebook posts or Instagram stories. Our advice is to use a solid colour for the background and livelier colour for the pies themselves, thus securing the attention of whoever is reading your web presentation.
It’s OK to use Photoshop
Although inanimate imagery is slowly losing the race to GIFs, professional photography is still an integral part of web design. In order to maximize the impact, a picture makes, marketers shouldn’t shy away from using professional photo editing tools like Photoshop or Lightroom. The overlays, textures, presets, templates, and filters they offer are a web designer’s gold mine. The best thing about them is the fact that there are numberless guides and resources like Sleeklens online, so anyone can get acquainted with what these photo resources offer and how to use them. Don’t think of the use of Photoshop as altering the imagery you have at your disposal but rather as an enhancement of an already good picture.
We have mentioned earlier how images, GIFs, and Photoshop are all there to aid the textual content and make it more appealing. However, the truth is that text and imagery work together to create your web page’s visual identity that you hope visitors will find appealing and engaging. It is all about creating synesthesia, i.e., a combo of animation, pictures, footage, and words that would act as a single visual tool. This is especially noticeable at the homepage, where there isn’t much text but the words that are put forward are visually appealing. Letters might be coloured differently or they could be dancing (GIFs) against the backdrop of a stunning photograph. Once you combine such a scene with links to social media accounts and a video or two, you get engagement from the person visiting your website.
Incorporating stop-motion videos
Apart from animated images, there is a neater visual hack that will help save bandwidth. Instead of uploading a full video, you can go for stop-motion videos that are essentially fast-alternating images. They are ideal for demonstrating how things work by displaying a huge number of photographs that are contextually connected. What makes stop-motion videos so engaging is the fact that they have the potential to show in a matter of seconds what a visitor might have to read for ten minutes or watch for a couple of minutes. Because of the speed, it delivers desired content, stop-motion video is perfect for posting on social media and many businesses use them for their Instagram stories.
Videos might be hefty to upload but in some cases, they are too valuable not to upload. Infographics, text, and pictures are ideal for personal blogs, for instance, but when it comes to product description, then videos will be your ace up the sleeve. Basically, if a potential shopper is uncertain whether a product matches his or her needs, watching a short video on its applicability might persuade them that they need it after all. You can create a playlist of all the product videos on your YouTube channels so they will be easily accessible through social media as well. Remember, SEO doesn’t only relate to Google search but social media searches as well.
If you manage to create a suitable marketing strategy then you will soon start reaping benefits from it in the form of increased traffic and the subsequent increase in revenue if you are a retail business. Before all that, the visual content you incorporate into your website needs to be shareable, appealing, and engaging. The visual content you upload will put a human face behind your brand.