One of the biggest advantages of repurposing your e-book content is getting a second chance to engage with your buyer personas. There are many common ways to repurpose all of the resources and time you put into your e-book such as blogging, sending promotional emails, and posting announcements on social media. With that, there are still numerous sharing channels that your business can take advantage of, you just may not know it yet.

Here are 6 creative ways to repurpose your e-book content that will educate leads, direct leads into the sales funnel, and show thought leadership:

1. Start a podcast

Podcasting is more personal than blogging and it’s a great way to enable people to get to know you and your brand. According to Converse Digital, podcasting has increased 105% and podcast listeners have grown 163% since 2006.* Your new podcasting career is one audio file away. Simply start off by breaking down your e-book chapters into episodes.

2. Design an infographic

Infographics are great for visual learners who like quick snippets of information. These graphics are easily shared on social media and may appeal to higher level professionals who don’t necessarily have the time to read an e-book front to back.

3. Lead a webinar

Collect major themes of your e-book for a webinar or webinar series. As stated by the Content Marketing Institute, 61% of B2B marketers rate webinars as the most effective content marketing tactic.** Plus, webinar slides are a great way to add to your SEO strategy, especially  when you upload them to a website like SlideShare.

4. Submit a News Release

Be proud of your e-book accomplishment and create some buzz in your business community. You can customize your news release titles to be dynamic and eye catching while still maintaining optimization of keywords.

5. Pin away on Pinterest

Don’t rule out Pinterest on your social media channels because e-book content still applies. You can post your e-book announcement, e-book chapters, and blog posts about your e-book on this popular, highly-visual social channel. Put one of the ladies on your team in charge and she’ll know what to do.

6. Personalize your e-book signature

Encourage your co-workers to personalizing their email signatures highlighting your company’s latest e-book release with a direct link to download. This will increase e-book views and downloads by people you communicate with on a regular basis.

Remember, there’s no need to recreate the wheel every time you develop a piece of content. By repurposing e-book content in creative ways, you are getting the most value out of your e-book investment.

If you’re looking for even more ideas, make sure to check out our e-book, How to Turn a Single E-Book Into a 101 Piece Content Marketing Machine, which features pro-tips by SmartBug Media’s content marketers.