Short message service (SMS) or texting is one of the most useful inventions of the 20th century. Thanks to text messaging, communication has become easier and faster than ever before.

Since the introduction of SMS in 1992, it has come a long way from being a tool for personal communication to become a piece of technology that can be used in more advanced applications.

Specifically, there are now companies that are using SMS in different areas of business operations including recruitment, marketing, customer service, and sales. At the same time, SMS remains an efficient method of communication not only for individuals but also for business communities.

Given the versatile functionality of the SMS technology, it’s only right that you start including SMS in your business strategy this year. Here’s why and how:

1. SMS is a useful recruitment tool that helps improve the overall candidate experience.

Part of candidate experience includes keeping your potential employees updated on the status of their job application. When you fail to stay in touch with your applicants, you can expect that roughly 80% of them would be discouraged to re-submit their application to your company.

In today’s candidate-driven job market, you should be exhausting all possible means to keep your candidates engaged. Through text messaging, you can easily notify candidates about the result of their application. It’s a way for you to show candidates your commitment toward a positive hiring experience, which can be a plus factor in attracting great talent.

2. SMS marketing is attractive to consumers.

Globally speaking, there are about 5 billion people who are mobile users. Because of this, SMS has a good potential of reaching more consumers to whom you could market your brand, products, or services.

And true enough, statistics estimate that by 2020, 49 million consumers will agree to receive SMS notifications from businesses. This prediction is based on the fact that approximately 37 million had opted into SMS marketing at the turn of 2017.

There are countless ways you could integrate SMS into your marketing campaigns. Since modern consumers love receiving tips and tidbits of information on their mobile, you could use the SMS platform to send this type of content to your subscribers. At the end of the text message, you could include a link to the full content on your website.

You could also tie up SMS messaging with other marketing channels by simply texting to mobile users the link to your social media pages, where you could further promote your business or engage your audience.

3. Buyers respond to SMS better than other forms of advertising.

You can’t possibly get a sale from every SMS you send, but there’s a silver lining to text messaging. Just look at these numbers:

  • 9% of mobile users have downloaded an app after receiving a text message. This number is higher if would compare it with the 4% response rate of mobile users toward mobile advertising.
  • SMS is also likely to get a 209% higher response rate compared with phone calls, email, or Facebook.

These numbers prove that SMS can help you close sales, so you should use every opportunity to advertise special promotions or exclusive deals to your SMS subscribers first before making the official announcement on other media.

Don’t forget to include mobile coupon codes in your SMS broadcast so that customers could use their rewards in both your online and physical store.

4. Text messaging can help businesses deliver customer support.

It’s now common for businesses to send text messages to customers who are waiting for their ordered items to be delivered or shipped to them.

If you’re involved in e-commerce, this is one form of customer service that you could implement in your business strategy. This way, you’re a step ahead in communicating with your customers even before they could reach your website to send a follow-up inquiry.

You could also use SMS to conduct a customer satisfaction survey, remind customers about their business appointments, confirm an order, or send a list of frequently answered questions to your text recipients.

5. SMS is ideal for disseminating important information.

Statistics show that 9 out of 10 consumers prefer SMS as their main channel of business communication. Even in the banking industry – where privacy and security are the norms – customers can request for information about their account balances and transactions. Some UK banks are also sending text notifications to customers when their accounts are due for overdraws.

Local communities are likewise leveraging text in their public information campaigns by sending status updates to residents about their construction permit applications, road closures, and weather alerts. Meanwhile, residents can also contact their municipality through text when they need to report or request for important information.

These are only a few of the ways you could use text messaging to grow your company. Depending on your ability to plan and innovate your strategies, you might be able to integrate SMS as part and parcel of your business model.

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