Communication is key to a business running smoothly. You need to be able to communicate with your employees, vendors, investors, and especially customers. Without customers, you wouldn’t have sales.

Learning how to communicate with customers is an important aspect of making sales. But, communicating isn’t limited to greeting customers as they come into your business. You need to know how to communicate with customers successfully at all times.

The importance of effective communication with customers

Good communication skills are arguably one of the most important traits needed for improving your company’s bottom line and growing your business. If you communicate well with customers, your odds of success in business greatly increase.

Communication allows you to attract and retain customers. Fostering strong communication skills make it possible for you to promote your brand to future customers, develop a strong relationship with existing customers, and address customer concerns.

Imagine a business customer is unable to get ahold of your business on the phone. They would probably get frustrated. Or, let’s say a customer can’t understand why you’re charging them a certain amount. They could become distrustful of your business if you can’t communicate effectively.

How to communicate with customers effectively

Communication methods vary from business to business. Regardless of your industry, here are some general ways to communicate with customers and improve customer service.

1. Be accessible on multiple channels

Whether you’re an eCommerce business or strictly a brick-and-mortar shop, customers and potential customers should be able to reach you.

Technology has made it possible to expand communication to the digital sphere. Because consumers have access to so much at their fingertips, they expect to communicate with your business without jumping through hoops.

Consumers want options. Consider communicating with customers through phone calls, emails, social media, or an instant chat feature.

Talking on the phone might be the most old-fashioned communication channel, but consumers like knowing they are talking to a real person. When customers try reaching you by phone during work hours, you need to answer. If you can’t get to the phone, make sure to call customers back as soon as you can.

Email is another way you can communicate with customers. Aside from sending promotional materials, you can answer consumer questions and concerns via email. You shouldn’t let days pass before responding.

Social media is another popular method for communicating with customers. But remember, communicating on social media isn’t always private. How you communicate on social media can make the difference between attracting new customers and chasing them away.

You might also consider adding a chat function to your company website. That way, customers can ask questions and expect immediate answers. Chats might also save you time.

2. Provide personalized communication

Regardless of which channel you are communicating with customers on, make sure to keep it personalized.

Start by getting to know your customers’ names and shopping preferences. And, don’t be rigid when talking with them. Instead, relax and carry on a conversation. Before you jump right into sales pitches, ask them how they’re doing.

When you talk with customers using digital channels like social media, chat, and email, you should still be personal. Customers want to know they are talking to a real-life person and not a robot.

When you own and operate a business, memorizing details about each customer sounds like a lot of work. But before you start coming up with mnemonic devices, consider trying customer relationship management (CRM) software. With CRM software, you can track contact information and customer behavior.

3. Make sure employees are on board

It doesn’t matter how good your communication skills are if your employees don’t follow suit. Your employees should be polite, professional, and friendly. Customers should have a similar experience regardless of which employee they talk with.

Hire employees who embody your business’s communication values. Conduct a soft skills assessment to determine how strong an employee’s communication skills are. And, you can provide training to make sure employees understand your company’s communication standards.