The average American spends 37 minutes per day on social media. That amounts to 217 hours or 9 days — almost a week and a half — over the course of a year.
That alone is a good reason for any business to get on the social media marketing bandwagon; however, it’s crucial to remember that putting effort into social media takes a lot of time. As a busy small business owner, spending the time and resources needed to effectively promote your business on social media can be expensive.
But that doesn’t mean you should avoid social media marketing for your small business altogether. Doing so would set you back in the digital age and you would be missing out on an entirely new audience.
Still not sold? Consider these four reasons why you should be using social media marketing for you small business:
- Develop a diverse set of connections
Social media is special because it lets people connect with others from different backgrounds all in one place. The same goes for businesses. Since I started creating and running social media marketing campaigns, I have assisted small businesses in building important relationships with key individuals, other businesses, and their past, present, and future customers. These connections can significantly boost your business’s visibility and lead to higher sales over time.
- Your competitors are probably investing in social media
According to this article, 8 out of 10 small businesses use social media to drive growth while 3 of 5 small businesses have gained customers through social media. Given the popularity of social media among small businesses and the likelihood of someone buying from a brand they follow, you will want to make sure you’re not lacking your competitors online. Even if your competitors have yet to embrace social media marketing, this is the time for you to kill your silence — get ahead of them while you can.
- Cater to multiple generations
89 percent of 18- to 29-year-olds and 82 percent of 30- to 49-year-olds use social media. This creates an ideal opportunity for any business looking to market itself towards students, young adults, families and other demographics, including those with expendable income. Looking to focus your marketing efforts on older generations? No need to worry, as the same research discovered that 65 percent of 50- to 64-year-olds and 49 percent of individuals aged 65+ are also using social media.
- Create more promotional opportunities
Many small businesses run contests through social media that would not work with any other type of advertising. This can be especially important in smaller communities, where shopping local can be extremely important to small businesses. Social media promotions also encourage your business’ customers to engage directly with the brand, creating a lasting impression.
Regardless of how you choose to approach social media as a small business owner, remember why you are using it, what you are using it for and how you will achieve your goals.