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Your Value Proposition: Stop Talking about You. What’s in It for Me?

How Well Is Your Value Proposition Working for You? The Elevator Ride Challenge I have been listening to a lot…

Connor Brooke
March 27, 2014
Business Articles

The Pros and Cons of Bring-Your-Own-Device (BYOD) for a Mobile Field Workforce

Is BYOD right for your organization? We explore the risks and benefits of this hot-topic in mobile field services. There…

Jay Leonard
March 27, 2014
Business Articles

The Rise and Rise of Taxi Apps – How they Benefit both Drivers and Customers

Taxi apps are increasingly becoming a part of the way we call a taxi and rightly so. Since the arrival…

Connor Brooke
March 26, 2014
Business Articles

Smart Watches and Why You Might Be Wearing One Soon

The smart watch category is about to explode. Companies like Pebble, Sony, Samsung, and Qualcomm have already released their versions,…

Jay Leonard
March 26, 2014
Business Articles

Love Index: Great Brands Still Don’t Get Mobile

Each year the Temkin Group releases a report that rates companies based on the level of customer experience they provide.…

Jay Leonard
March 26, 2014
Business Articles

In the Social Media Game, It’s Now Crucial for Brands to Pay to Play

Why pay to advertise on social media? The better question is — why aren’t you? Social media marketing is at…

Connor Brooke
March 25, 2014
Business Articles

The Hero’s Journey of the User

What follows is a little bit of fun, but one that may help you take another look at how you…

James Spillane
March 25, 2014
Business Articles

How Long Would It Take To Mow Your Lawn With Scissors?

As any red-blooded American with a yard and a mower knowns, lawn care isn’t merely reserved for for those trying…

Connor Brooke
March 25, 2014
Business Articles

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Welcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media…

Jay Leonard
March 25, 2014
Business Articles

Madilyn Paige and Tanner James: O.M.G.

I know, I know. I just said OMG. But never, ever have I ever meant a ridiculous acronym so much…

Jay Leonard
March 24, 2014
Business Articles

If Twitter’s @ Symbol Disappears, Social #CustServ Is Going To Need A Bigger Boat…

Twitter head of news, Vivian Schiller, gave customer service and marketing managers something to think about recently when she hinted…

Connor Brooke
March 24, 2014
Business Articles

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