Business Articles

Google I/O happened in early May, and the changes in the month since have been quite significant for mobile in…

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent,…

No matter how much you might wish it to be so, crafting savvy, SEO-friendly content for your website is not…

Regardless of platform, video has become the most popular type of digital content among consumers. It has also moved to…

Interactive video has been promising to transform video marketing for…forever. At least that’s what it feels like! And yet, until…

Consumers encounter hundreds of brands every day. Getting in front of those consumers can mean the difference between success and…

The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest).…

Computer science is a historically male-dominated field—however, recently, there’s been a shift towards encouraging young women to pursue STEM (science,…

Instagram’s popularity with users is growing — and so is its popularity with advertisers. In the third quarter of 2017,…

In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central…