Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to…
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There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful,…
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I collected and analyzed employment data by race for 57 of the biggest tech employers in the US (1). Here…
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Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal…
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Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different…
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Public relations and market research are hardly ever mixed. I assume this is because the entire existence of PR is…
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Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking…
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3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it's…
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A well-constructed training plan enables employees to maximize their skillset and expand their expertise. These training and development programs can…
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The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform…
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