Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get…
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Business Articles
Around 80% of Instagrammers use the platform to decide whether to buy a product or service. The defining fact that…
Business Articles
I wrote before about bad Scrum and other abuse of the Scrum Framework. One of the common abuses that I…
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Are your marketing and sales teams struggling to drive leads and close sales? Do you feel there’s room for improvement?…
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Often, businesses focus solely on the product or service they have to offer. This is an integral part of the…
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Most websites have Google Analytics installed. Even the most tech unsavvy webmasters and business owners are familiar with it and…
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History tells us that when companies dare to challenge conventional wisdom, resist the urge to hunker down and stand still,…
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When the business world shifted from in-person to virtual this year, B2B sales changed too. Sellers went from being road…
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In early August 2020, Instagram introduced a new feature that closely resembles TikTok: Instagram Reels. Now that users have had…
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PR is the art of managing social opinions. Marketers use PR to persuade people that they need certain products and…
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