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How Important is the Skill of Writing for PR People?

As professional communicators, PR people are required to develop content that is accurate and compelling on behalf of companies and…

Alan Draper
April 23, 2012
Business Articles

48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics

I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently…

Connor Brooke
April 23, 2012
Business Articles

Domino’s Pizza: A Look At the Timelessness of A Social Media Crisis Plan

Looking back on some of my favorite social media crises over the past years, I’ve noticed one very advantageous quality:…

Connor Brooke
April 22, 2012
Business Articles

The Best Social Media Monitoring Tools For Your Brand

Over the last two posts, we’ve explored the benefits of becoming an avid social media monitor, the different types of…

Connor Brooke
April 21, 2012
Business Articles

What is a Social Media Crisis Plan and Why Do You Need One?

From the little corner cafe or the home-based brand-of-one, to the global corporation and the world renowned non profit organizations,…

Connor Brooke
April 21, 2012
Business Articles

BYOD: A Cost Saver or a Curse?

At first blush, bring your own device (BYOD) sounds like a gift for budget-minded organizations. After all, if employees offer…

Connor Brooke
April 19, 2012
Business Articles

Google’s Over-Optimization Penalty, How to Avoid It, and How to Fix It

It’s been just over a month since Google’s Matt Cutts announced the impending rollout of an SEO “over-optimization” penalty at…

Connor Brooke
April 19, 2012
Business Articles

5 Ways To Integrate Social Media With Other Inbound Marketing Efforts

Like you would with a cake, layer your social media within your overall plan for tastier marketing results While social…

Connor Brooke
April 18, 2012
Business Articles

Best Practices for Rebranding Using Social Media: Company Name Changes

Rebranding using social media is a new and fascinating subject. Part of my job is to keep on top of…

Connor Brooke
April 18, 2012
Business Articles

What is Foursquare and How is It Useful for Businesses?

Exploring the world around us has never been easier, and when it comes to discovering the best local spots, Foursquare…

Connor Brooke
April 18, 2012
Business Articles

Are Your Sales People Speaking the Right Language?

While working on a recent project with one of our expansion-stage portfolio companies in the life sciences space, I found…

James Spillane
April 18, 2012
Business Articles

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