Leading a business organization means is one of the most challenging things on an entrepreneur’s list. You have to make the toughest decisions that will affect business operations and the company’s image in the community.

A “uniform” can either define your identity or interfere with your productivity. Among this decision-making process is choosing the right uniform brand for the organization. Recent studies have proven that an employee uniform has a positive impression on the company’s image and help change the way customers perceives an organization.

Happiness is the new black! What if you re-evaluated your business branding from your employees’ emotions? Read on for five ways to boost your employees’ self-esteem and your company’s brand even if there isn’t much of a choice with the kind of uniform and clothes.

Design and Style

When choosing a uniform, consider the brand and style design. Branded apparel creates a sense of uniqueness and credibility for your organization and conveys a positive, safe and secure place to work and do business. A branded uniform also gives a sense of respect, and when employees are happy, they transfer this emotion to customers with quality services.

Comfort is Key

Happiness is key to success. There’s many studies that correlate an employees’ emotional state to productivity beyond just physical comfort. On the other hand, there’s a fine line between dressing too casually and dressing for success. Since this uniform will be worn every day to work, employees need to feel comfortable wearing it. The working environment and the physical energy involved that cause employees to sweat is part of the “too casual” work-play factor.

Get Inspired by Today’s Styles

Even with the ongoing argument over whether causal dress kills productivity, it’s still possible to choose a brand name that’s evolving with the market trends. The key is to looking at clothes from both a practical and style perspective. For example, is there an interesting logo or brand you can capture in exciting colors? Can the style be upleveled?

Choose a Trusted Name Brand

There’s something to be said for a trusted name brand. We’re not just talking fashion here, but a name brand that can uplevel your company’s brand in terms of materials and style. A trusted clothing line means it can hold up to recurrent wearing, activities and washing. The right fabric for the suitable job industry will have a direct impact on the lifespan of the uniform. Again, think about your employees — how do you want them to feel?

Choose Quality Against Cost

Quality should be a top priority with the cost secondary. A quality brand means a lasting investment. Cheap stuff, mostly corresponds to low quality. There are several factors that should go into the “quality equation” before finalizing on a decision.

Bottom line — the choice in your organization’s uniform will reflect not only your business brand, but convey the best impression for your organization.