The business world can be a pretty cutthroat place.

Every day brings with it new updates, innovations, challenges and triumphs. New competitors pop up left and right, and you need to always be fighting against this wave to stay relevant. It helps if you have a bit of a foundation to stand on.

That’s where branding comes in. Branding your business and developing that brand can be one of the most rewarding things you as a business owner can do. Continually driving home the finer points of your brand is what your success depends on. The ultimate way to do this while still tying it all together is with a true blue, professionally-rendered, high quality logo design.

Having an effective logo design is a make-or-break asset that too many businesses throw to the wayside. It’s unfortunate. There are so many doors waiting to be opened to businesses that see the light and get it designed properly. So here’s 100 reasons why you need a logo:

There you have it. Enough reasons to justify why you should indeed invest in getting a logo design you can be proud of. As an agency that’s seen over 1000 individual and unique, custom-designed, logo-sporting companies, we’ve seen a lot; businesses both brand-spanking-new and several generations old. We’ve had a privileged, yet unusual opportunity to hear the great stories behind each one and to help tell that story through a hand-crafted logo design.

After nearly two decades, it’s a proven part of the winning business strategy. A logo is a necessity.

Still, There Will Always Be Naysayers

Believe it or not, there are still people on this planet who will shake their head and still march onward, unbranded and unwilling to change their perspective. Don’t be that business owner. Don’t become part of the failing small business statistic. And don’t spend your days with a headache because your logo design is a problem.

It should be an asset, so start leveraging it before your competition does!

This article was originally posted on the Graphic D-Signs blog.

Read more: How To Create A Winning Logo For Your Online Startup