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B2B Marketing

Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.

4 Tips for Effective B2B Influencer Marketing

We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words…

Liz Papagni
November 23, 2021
B2B Marketing

How B2B Companies Can Leverage An Omnichannel Marketing Funnel to Improve Lead Nurturing

Lead nurturing is an essential factor to maintain customer retention and attract new audiences. According to stats, 80% of new…

Yash Chawlani
November 22, 2021
B2B Marketing

5 Questions to Help You Choose Your Best B2B Marketing Ideas

There is a lot of B2B content in the world—and a lot of it is bad. Maybe that’s harsh, so…

Katy French
November 21, 2021
B2B Marketing

Key Metrics to Track for B2B Marketing

B2B marketing metrics are critical components to the success of your organization. Knowing how to correctly measure your marketing efforts…

Chad Cruspero
November 16, 2021
B2B Marketing

6 Tips to Create Effective Graphic Design For Your B2B Company

Visual elements are the first impressions for prospects that engage with your brand online. Designing graphics that draw them in,…

Christa Tuttle
November 15, 2021
B2B Marketing

Marketing B2B For Better Sales – 3 Things It Is & 3 Things It Is NOT

Do you remember the good old days of getting in your car and going from store to store to store…

Brian Basilico
November 13, 2021
B2B Marketing

Think Local to Generate First-Party Leads

Brand marketers always look for new ways to learn more about prospective customers and where they are in the buying…

Stephanie Shreve
November 9, 2021
B2B Marketing

Facebook, LinkedIn or Instagram? Why Social Media Success Depends On Your Objectives

The impact of the pandemic has had an immense impact on businesses, particularly SMEs. Traditional bricks and mortar marketplaces have…

David Fairfull
November 5, 2021
B2B Marketing

8 Surprising B2B Use Cases for Chatbots

If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be:…

Howard J. Sewell
November 4, 2021
B2B Marketing

How to Create Account-Based Marketing Content for More Sales

Everywhere you look on the Internet, marketers are busy trying to make the best of their budget by finding the…

Ali Faagba
November 3, 2021
B2B Marketing

Why Lead Gen Is No Longer a Strategy

One of my favorite days as a marketer was when a CEO called to inquire about our training services after…

Jason Myers
November 3, 2021
B2B Marketing

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