William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media.
by William Comcowich - Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or…
by William Comcowich - Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and…
by William Comcowich - Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and…
by William Comcowich - You’ve probably read about emotional intelligence, artificial intelligence and intelligence quotient. Now, many experts argue that cultural intelligence is increasingly…
by William Comcowich - Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have…
by William Comcowich - PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine…
by William Comcowich - Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads,…
by William Comcowich - The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees…
by William Comcowich - COVID-19 is delivering a body blow to PR and marketing agencies and departments. The near shut-down of the travel and…
by William Comcowich - As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19, communications…
by William Comcowich - More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company…
by William Comcowich - The coronavirus has infected thousands and killed hundreds in China and it continues to spread to other countries. Healthcare organizations…
by William Comcowich - Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR arsenal.…
by William Comcowich - Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate executives…
by William Comcowich - While pundits tout social media and particularly influencer marketing as the latest and greatest promotional strategy, op-eds remain a remarkably…
by William Comcowich - 2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in…
by William Comcowich - Corporate communications professionals can learn much from a 16-year-old Swedish girl with pigtails. Greta Thunberg captured the world’s attention and…
by William Comcowich - As this year draws to a close, PR pundits have pondered how PR will change in the coming year. Those…
by William Comcowich - Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks,…
by William Comcowich - Businesses and others trying to refute fake news and misinformation face a quandary. When rebutting a falsehood, they worry they’ll…
by William Comcowich - Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being…
by William Comcowich - Woke washing — the inappropriate use of social issues or causes for marketing gain — threatens to undermine well-intentioned cause-related…
by William Comcowich - Even though employees have embraced texting and social media, corporate internal communications professionals continue to turn to email as their…
by William Comcowich - The new Lion King movie devoured box office records in its first week. Fans don’t mind that the computer-animated musical…
by William Comcowich - Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive…
by William Comcowich - More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy…
by William Comcowich - Corporations have an opportunity to create loyal customers by engaging in political and social issues that demonstrate the organization’s corporate…
by William Comcowich - Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications…
by William Comcowich - When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual…
by William Comcowich - Amazon has exploded into the largest ecommerce platform and a major sales and marketing channel for a range of businesses.…
by William Comcowich - Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though,…
by William Comcowich - Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media listening…
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