William Comcowich, Author at Business2Community

William Comcowich

Contributor
16 Articles

William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media. 

Latest Articles By William Comcowich

Best SEO Practices for Bing – and Why You Should Learn Them

Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or…

William Comcowich
September 24, 2020
SEO

8 Recommendations to Create Stellar Internship Programs in PR and Marketing

Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and…

William Comcowich
September 15, 2020
Public Relations

9 Tips for Successful Virtual Press Conferences

Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and…

William Comcowich
September 2, 2020
Public Relations

Why Cultural Intelligence is Crucial for Business & Communications

You’ve probably read about emotional intelligence, artificial intelligence and intelligence quotient. Now, many experts argue that cultural intelligence is increasingly…

William Comcowich
August 13, 2020
Communications

10 Questions to Ask When Planning a Press Release

Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have…

William Comcowich
July 20, 2020
Public Relations

6 Ways PR Can Improve SEO During the COVID-19 Epidemic

PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine…

William Comcowich
May 5, 2020
SEO

21 Essential Steps to Create Engaging and Successful Webinars

Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads,…

William Comcowich
April 28, 2020
B2B Marketing

9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees…

William Comcowich
April 21, 2020
Digital Marketing

Why PR & Marketing Will Be Essential During the COVID-19 Recession

COVID-19 is delivering a body blow to PR and marketing agencies and departments. The near shut-down of the travel and…

William Comcowich
April 8, 2020
Public Relations

PR Double Downs on Coronavirus Communications Efforts

As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19, communications…

William Comcowich
April 1, 2020
Public Relations

How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement

More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company…

William Comcowich
March 10, 2020
Public Relations

How PR Can Respond to the Coronavirus Contagion

The coronavirus has infected thousands and killed hundreds in China and it continues to spread to other countries. Healthcare organizations…

William Comcowich
February 18, 2020
Public Relations

How to Measure the Value of Press Releases

Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR arsenal.…

William Comcowich
February 14, 2020
Public Relations

11 Keys to Creating PR & Marketing Presentations that Win C-Suite Backing

Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate executives…

William Comcowich
January 6, 2020
Public Relations

10 Important Trends in PR Measurement & Analytics

Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent years.…

William Comcowich
October 24, 2018
Public Relations

PR, Marketing and Life Lessons from Muhammad Ali

PR and marketing professionals can learn many lessons from boxing great Muhammad Ali, who passed away last Friday. Most have…

William Comcowich
June 10, 2016
Public Relations

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles
Ali Raza
Contributor
200+ Articles