Travis Teo

B2C Expert
2 Articles

Travis Teo is the Director of Integrated Media at SAP. He leads global and regional digital media practices for the Asia Pacific/Japan region, including programmatic media, paid social, paid search and global media innovation. Prior to his regional role, he was based in Shanghai for 3 years, responsible for campaign management team and telemarketing team for SAP China.

With a career that span over 12 years, across technology companies such as Hewlett Packard and Sun Microsystems, as well as agency stinct with Ogilvyone Shanghai as Senior Consultant, Travis has wealth of experiences in digital marketing, CRM, data analytics and media, and has worked with brands such as Adidas, Pingan, China Telecom and Kohler.


Travis started his career with Singapore Navy and as web developer at various startups, including a failed fintech startup he co-founded and folded.

More Articles from Travis Teo

How Dynamic Creative Optimisation (DCO) Will Continue to Thrive in a Cookieless World

A lot has been said about the ‘cookieless internet world’ and how advertisers should prepare themselves for different approaches…

Travis Teo
June 12, 2021
BrandViews / Adzymic

What Google’s Cookie Announcement Means for Advertisers, More Specifically, Audience Targeting on Google Platform

Recently, Google dropped the bombshell announcement that they will not be replacing 3rd Party Cookie with alternate ID, and…

Travis Teo
March 18, 2021
BrandViews / Adzymic
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