Tony Zambito

Contributor
43 Articles

Tony is the founder and leading authority in buyer insights research and buyer personas for B2B Marketing. In 2001, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.

More Articles from Tony Zambito

Understanding a Divergent World of Buyer Mindsets and Decisions

Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global…

Tony Zambito
January 17, 2022
B2B Marketing

The Value of Buyer Personas in Times of Uncertainty

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in…

Tony Zambito
January 16, 2022
Sales Management

Buyers Are Facing New Endemic Realities

4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in…

Tony Zambito
January 15, 2022
Sales Management

The Problem With Not Knowing Your Buyers

Lack of insights about buyers creates an inability to solve problems Over the last twenty years, since founding the…

Tony Zambito
January 13, 2022
Sales Management

The Virus Has Changed. So Have Buyers.

The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of…

Tony Zambito
January 11, 2022
Sales Management

Earn the Right to Gain Buyer Empathy

The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since…

Tony Zambito
January 11, 2022
Sales Management

Why Critical Buyer Insights Should Not Be M.I.A. in a New Era For B2B

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New…

Tony Zambito
June 2, 2021
B2B Marketing

Is Helping Buyers to Buy Really the Right Mindset?

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy…

Tony Zambito
May 31, 2021
B2B Marketing

4 Paths to Building Buyer Trust Through Empathy and Humility

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility Marketing and…

Tony Zambito
May 27, 2021
Sales Management

6 Essential Ways to Capture Your Buyers’ Attention In a Post-Pandemic New Reality

Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders Gaining buyers’ attention became that much harder…

Tony Zambito
May 25, 2021
Sales Management

4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome…

Tony Zambito
May 21, 2021
Strategy
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