Tony Zambito, Author at Business2Community

Tony Zambito

Contributor
43 Articles

Tony is the founder and leading authority in buyer insights research and buyer personas for B2B Marketing. In 2001, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.

Latest Articles By Tony Zambito

Understanding a Divergent World of Buyer Mindsets and Decisions

Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global growth…

Tony Zambito
January 17, 2022
B2B Marketing

The Value of Buyer Personas in Times of Uncertainty

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times…

Tony Zambito
January 16, 2022
Sales Management

Buyers Are Facing New Endemic Realities

4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a…

Tony Zambito
January 15, 2022
Sales Management

The Problem With Not Knowing Your Buyers

Lack of insights about buyers creates an inability to solve problems Over the last twenty years, since founding the concept…

Tony Zambito
January 13, 2022
Sales Management

The Virus Has Changed. So Have Buyers.

The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the…

Tony Zambito
January 11, 2022
Sales Management

Earn the Right to Gain Buyer Empathy

The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the…

Tony Zambito
January 11, 2022
Sales Management

Why Critical Buyer Insights Should Not Be M.I.A. in a New Era For B2B

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era…

Tony Zambito
June 2, 2021
B2B Marketing

Is Helping Buyers to Buy Really the Right Mindset?

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy The…

Tony Zambito
May 31, 2021
B2B Marketing

4 Paths to Building Buyer Trust Through Empathy and Humility

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility Marketing and sales…

Tony Zambito
May 27, 2021
Sales Management

6 Essential Ways to Capture Your Buyers’ Attention In a Post-Pandemic New Reality

Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders Gaining buyers’ attention became that much harder during…

Tony Zambito
May 25, 2021
Sales Management

4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome of…

Tony Zambito
May 21, 2021
Strategy

4 Ways to Propel Your ABM By Doing What Is Good For the Buyer

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX ABM (Account-Based…

Tony Zambito
May 19, 2021
Marketing

Don’t Get Stuck With Bad Buyer Personas

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth Not all…

Tony Zambito
May 18, 2021
Sales Management

5 Ways to Supercharge Your Personalization With Buyer Persona Insights

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying In…

Tony Zambito
May 17, 2021
Sales Management

Buyer Aligned Sales Processes Are In Need of a Redesign To Succeed In a New Era For B2B

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic In the lexicon of business, especially B2B, words and phrases can…

Tony Zambito
May 13, 2021
Sales Management

5 Essential Reasons to Create In-House Buyer Persona Expertise

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities Since the origins…

Tony Zambito
May 11, 2021
Sales Management

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles
Ali Raza
Contributor
200+ Articles