Tom Whatley, Author at Business2Community

Tom Whatley

Contributor
38 Articles

Tom Whatley is a seasoned expert in digital marketing of all kinds who has carved a niche in accelerating business growth through innovative marketing techniques.

As the Founder and CEO of Grizzle, Tom's expertise helps SaaS companies boost user engagement, retention, and revenues, earning the trust of industry giants like SemRush. His approach is holistic, merging analytical rigor with creative flair in strategy development.

His seasoned background is accentuated by a successful stint as Head of Marketing at Seraph Science, where he spent over two years. This experience, coupled with impactful marketing roles at Mediahawk and Freefolk, cements his standing as a versatile marketer.

In addition to leading Grizzle, Tom imparts his marketing acumen through high level overviews on difficult topics in marketing for Business2Community.com.

Latest Articles By Tom Whatley

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due…

Tom Whatley
January 21, 2022
Branding

How to Build and Measure Brand Awareness

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into…

Tom Whatley
January 21, 2022
Branding

A Guide to Reputation Management: Build an Audience of Superfans

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of…

Tom Whatley
November 30, 2021
Strategy

A Content-Driven Framework for Personal Brand Building

Your relationships and reputation are intangible assets. Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients…

Tom Whatley
November 19, 2021
Branding

How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind of…

Tom Whatley
November 15, 2021
Digital Marketing

7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing…

Tom Whatley
November 14, 2021
Online Marketing

How to Create a Marketing Funnel by Responding to Customer Behavior

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel,…

Tom Whatley
November 4, 2021
Marketing

How to Build & Execute a Facebook Marketing Strategy

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active…

Tom Whatley
October 22, 2021
Digital Marketing

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor…

Tom Whatley
October 19, 2021
Marketing

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

“You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide.…

Tom Whatley
October 12, 2021
Strategy

How to Model Your Marketing Against the Product Lifecycle

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays…

Tom Whatley
October 11, 2021
Marketing

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is…

Tom Whatley
October 7, 2021
Email Marketing

10 Product Announcement Email Examples (and What You Can Learn from Them)

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare…

Tom Whatley
September 27, 2021
Email Marketing

How to Create an Effective Branding Campaign That Inspires a Movement

Brand is the perception of your company in the eyes of the world. It’s shorthand for who and what you…

Tom Whatley
September 22, 2021
Marketing

A Complete Guide to YouTube Analytics

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the…

Tom Whatley
September 22, 2021
YouTube

Build vs. Buy: Which is Right for Your Business?

Product leaders often believe it’s cheaper to buy software than build it. But that’s not always the case. You don’t…

Tom Whatley
September 14, 2021
Strategy

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