Tom Whatley

B2C Expert
38 Articles

Tom is a Digital Marketing expert and Head of Growth and Seraph Science, a C-Suite Marketing solution that helps marketers generate leads worth 6 to 7 figures in sales pipeline. Learn more at www.seraphscience.com

More Articles from Tom Whatley

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down…

Tom Whatley
January 21, 2022
Branding

How to Build and Measure Brand Awareness

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95%…

Tom Whatley
January 21, 2022
Branding

A Guide to Reputation Management: Build an Audience of Superfans

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94%…

Tom Whatley
November 30, 2021
Strategy

A Content-Driven Framework for Personal Brand Building

Your relationships and reputation are intangible assets. Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and…

Tom Whatley
November 19, 2021
Branding

How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind…

Tom Whatley
November 15, 2021
Digital Marketing

7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital…

Tom Whatley
November 14, 2021
Online Marketing

How to Create a Marketing Funnel by Responding to Customer Behavior

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology,…

Tom Whatley
November 4, 2021
Marketing

How to Build & Execute a Facebook Marketing Strategy

When it comes to reach, no other social media platform comes close to Facebook. More than half of all…

Tom Whatley
October 22, 2021
Digital Marketing

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research,…

Tom Whatley
October 19, 2021
Marketing

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

“You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses…

Tom Whatley
October 12, 2021
Strategy

How to Model Your Marketing Against the Product Lifecycle

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story…

Tom Whatley
October 11, 2021
Marketing
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