Tom Whatley, Author at Business2Community

Tom Whatley

Contributor
13 Articles

Tom Whatley is a seasoned expert in digital marketing of all kinds who has carved a niche in accelerating business growth through innovative marketing techniques.

As the Founder and CEO of Grizzle, Tom's expertise helps SaaS companies boost user engagement, retention, and revenues, earning the trust of industry giants like SemRush. His approach is holistic, merging analytical rigor with creative flair in strategy development.

His seasoned background is accentuated by a successful stint as Head of Marketing at Seraph Science, where he spent over two years. This experience, coupled with impactful marketing roles at Mediahawk and Freefolk, cements his standing as a versatile marketer.

In addition to leading Grizzle, Tom imparts his marketing acumen through high level overviews on difficult topics in marketing for Business2Community.com.

Latest Articles By Tom Whatley

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due…

Tom Whatley
January 21, 2022
Branding

How to Build and Measure Brand Awareness

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into…

Tom Whatley
January 21, 2022
Branding

A Guide to Reputation Management: Build an Audience of Superfans

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of…

Tom Whatley
November 30, 2021
Strategy

How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind of…

Tom Whatley
November 15, 2021
Digital Marketing

How to Create a Marketing Funnel by Responding to Customer Behavior

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel,…

Tom Whatley
November 4, 2021
Marketing

How to Build & Execute a Facebook Marketing Strategy

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active…

Tom Whatley
October 22, 2021
Digital Marketing

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is…

Tom Whatley
October 7, 2021
Email Marketing

How to Create an Effective Branding Campaign That Inspires a Movement

Brand is the perception of your company in the eyes of the world. It’s shorthand for who and what you…

Tom Whatley
September 22, 2021
Marketing

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility,…

Tom Whatley
September 13, 2021
Social Media

9 Product Demo Examples that Stand Out & Convert

A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead…

Tom Whatley
August 20, 2021
Product Management

The Definitive Guide to Google Analytics 4

Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform…

Tom Whatley
August 1, 2021
SEO

An In-Depth Guide to Technical SEO

Keyword research, high-quality content, link building, on-page SEO—these tactics help you improve organic rankings. But search engine optimization strategies will…

Tom Whatley
July 20, 2021
SEO

How to Use Storytelling in Business to Build Captivated Audiences

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience.…

Tom Whatley
June 18, 2021
Marketing

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Kane Pepi
Contributor
200+ Articles
Nadica Metuleva
Business Expert
200+ Articles
John Isige
Marketing Expert
200+ Articles