Tom Martin

Contributor
23 Articles

Tom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Connect with him on Google+ or follow him on Twitter or connect with him on LinkedIn.

Latest Articles By Tom Martin

The Psychology of Selling and Persuading

Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince…

Tom Martin
January 10, 2022
Sales Management

The 7 Most Important Virtual Selling Skills for Salespeople Today

Love it or hate it, virtual presenting is here for the long haul and YOU need to be good at…

Tom Martin
November 16, 2021
Sales Management

You Are What You E-A-T: 3 SEO Content Marketing Tips from the Google Search Quality Rater Guidelines

It’s been a year this week since Google released their most recent version of the Search Quality Rater Guidelines, the…

Tom Martin
November 10, 2021
Content Marketing

Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads

I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $80,000,000…

Tom Martin
November 2, 2021
Social Media

Choosing the Right Influencer for Your Brand

We’ve written before at Converse Digital about choosing the right influencer and the difference between “influence marketing” and “influenceR marketing.”…

Tom Martin
October 26, 2021
Marketing

The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?

A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the…

Tom Martin
October 19, 2021
Strategy

Are You Falling Victim to Data Blind Spots?

Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to…

Tom Martin
October 6, 2021
Big Data

The Dirty Little Secret Your Data Isn’t Telling You

Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to…

Tom Martin
October 4, 2021
Strategy

The Ultimate Marketing Engine [Book Review]

What if I told you there are 5 simple steps to create ridiculously consistent growth for your business? Would you…

Tom Martin
September 27, 2021
Books

Fostering High-Touch Digital Transactions With Video

Digital transformation has been on the radar years before 2020 for large enterprises. However, the past year created a need…

Tom Martin
July 31, 2021
Video Marketing

Are You Executing Influence or Influencer Marketing Programs?

The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers…

Tom Martin
July 7, 2021
Marketing

How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half…

Tom Martin
June 29, 2021
Social Media

Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Should we be on [insert name of new or hot social network here] or [established social media platform]? This is…

Tom Martin
June 22, 2021
Social Media

Guided CX: The New Online Digital Norm

In 2018, PwC research found that 82% of U.S consumers felt the need for more human interaction in their digital…

Tom Martin
May 10, 2021
Customer Experience

Why is Your Guest Post Blogging Strategy Failing?

Recently I’ve seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It’s…

Tom Martin
August 9, 2020
Blogging

How to Write Sales Prospecting Emails That Convert

On a recent virtual selling webinar we delivered one of the attendees asked “Do you have any suggestions on how…

Tom Martin
August 3, 2020
Email Marketing

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