Tom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Connect with him on Google+ or follow him on Twitter or connect with him on LinkedIn.
by Tom Martin - Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince…
by Tom Martin - Love it or hate it, virtual presenting is here for the long haul and YOU need to be good at…
by Tom Martin - It’s been a year this week since Google released their most recent version of the Search Quality Rater Guidelines, the…
by Tom Martin - I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $80,000,000…
by Tom Martin - We’ve written before at Converse Digital about choosing the right influencer and the difference between “influence marketing” and “influenceR marketing.”…
by Tom Martin - A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the…
by Tom Martin - What if I told you there are 5 simple steps to create ridiculously consistent growth for your business? Would you…
by Tom Martin - Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to…
by Tom Martin - Digital transformation has been on the radar years before 2020 for large enterprises. However, the past year created a need…
by Tom Martin - The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers…
by Tom Martin - Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half…
by Tom Martin - Should we be on [insert name of new or hot social network here] or [established social media platform]? This is…
by Tom Martin - In 2018, PwC research found that 82% of U.S consumers felt the need for more human interaction in their digital…
by Tom Martin - Recently I’ve seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It’s…
by Tom Martin - On a recent virtual selling webinar we delivered one of the attendees asked “Do you have any suggestions on how…
by Tom Martin - Are you a first-time Zoom user? If you’re like any of my friends, chances are the answer to that question…
by Tom Martin - Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I…
by Tom Martin - There are two kinds of people in digital networking: social agents and prospects. You’ve probably already figured out what prospects…
by Tom Martin - Our Sell Greatly approach is based on the 5 P’s — Proximity, Preparation, Presence, Patience and finally Preference. After a…
by Tom Martin - What if every first sales call lead to a proposal that was bought? How much better would your life be…
by Tom Martin - This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent…
by Tom Martin - Like most sales prospecting techniques, to improve your ability to develop stronger interpersonal relationships, you need to prepare (using techniques…
by Tom Martin - To Sell Greatly, a salesperson has to be relationship first. And the most important skill in building strong, enduring relationships…
by Tom Martin - We’ve all heard, and maybe experienced, the Millennials’ challenge with face-to-face, interpersonal communication. Sure they can text and converse on…
by Tom Martin - Every year the Content Marketing Institute publishes a seminal report on the state of the Content Marketing Industry. This year,…
by Tom Martin - Today’s post is inspired by the KSHMR, Nevve song Do Bad Well. It got me to thinking about how salespeople…
by Tom Martin - Yesterday morning I had the pleasure of spending an hour with a group of men discussing gratitude — its role…
by Tom Martin - Let’s face it. Every second you spend sales prospecting that doesn’t result in a sale or the creation of a…
by Tom Martin - What Are The Advantages of Face-to-Face Meetings? While everyone loves the ability of technology to scale our sales efforts, save…
by Tom Martin - Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at…
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