Tom Martin, Author at Business2Community

Tom Martin

Contributor
8 Articles

Tom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Connect with him on Google+ or follow him on Twitter or connect with him on LinkedIn.

Latest Articles By Tom Martin

The Psychology of Selling and Persuading

Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince…

Tom Martin
January 10, 2022
Sales Management

The 7 Most Important Virtual Selling Skills for Salespeople Today

Love it or hate it, virtual presenting is here for the long haul and YOU need to be good at…

Tom Martin
November 16, 2021
Sales Management

You Are What You E-A-T: 3 SEO Content Marketing Tips from the Google Search Quality Rater Guidelines

It’s been a year this week since Google released their most recent version of the Search Quality Rater Guidelines, the…

Tom Martin
November 10, 2021
Content Marketing

The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?

A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the…

Tom Martin
October 19, 2021
Strategy

How to Write Sales Prospecting Emails That Convert

On a recent virtual selling webinar we delivered one of the attendees asked “Do you have any suggestions on how…

Tom Martin
August 3, 2020
Email Marketing

11 Tips For Hosting Better Zoom Sales Calls & Meetings

Are you a first-time Zoom user? If you’re like any of my friends, chances are the answer to that question…

Tom Martin
April 8, 2020
Sales Management

What’s More Important: Fame or Authority?

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I…

Tom Martin
February 18, 2020
Leadership

Where Should Your Agency Focus Your New Biz Efforts In 2020?

This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent…

Tom Martin
January 19, 2020
Strategy

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