Tim Riesterer

B2C Expert
10 Articles

Tim Riesterer has dedicated his career to improving the conversations salespeople have with prospects and customers. He is the co-author of three books on the subject – “Customer Message Management,” “Conversations That Win the Complex Sale,” and "The Three Value Conversations" – and has consulted and trained the top companies in the world. As chief strategy and marketing officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, tools and training company.

More Articles from Tim Riesterer

Proving the Power of Situational Enablement

Situational Enablement has tremendous benefits for your organization. Imagine being able to ready your sales force to respond to…

Tim Riesterer
August 3, 2020
Strategy

Deficit Learning and the Rise of the Just-in-Time Situational Salesperson

People are more willing to learn and will learn best when they’re in a deficit—a moment of need. This…

Tim Riesterer
July 20, 2020
Sales Management

3 Examples of Situational Enablement in Action

This article describes three examples of Situational Enablement in action. What is Situational Enablement? Situational Enablement programs are initiatives…

Tim Riesterer
July 13, 2020
Strategy

The 3 Waves of Sales Enablement

In Alvin Toffler’s book, “The Third Wave,” he talks about society’s transition from the Industrial Age (Second Wave) to…

Tim Riesterer
July 7, 2020
Sales Management

How to Make Virtual Sales Meetings More Engaging and Memorable

Sales reps who were selling in person just a few months ago are now steeped in a very different…

Tim Riesterer
June 22, 2020
Sales Management

The Good Room or the Bad Room?

Turns out, training effectiveness scores are impacted by “room quality,” even in a virtual environment. “Training leaders were refusing…

Tim Riesterer
June 5, 2020
Strategy

Why Isn’t Everyone Whiteboarding?

A new survey shows that 77 percent of salespeople rely on PowerPoint for their in-person presentations, while only 6…

Tim Riesterer
April 28, 2020
Communications

Everything You Need to Know About Whiteboarding in Sales

Whiteboarding your sales presentations is a powerful alternative to PowerPoint—and research shows it’s more effective, too. You’ve likely heard…

Tim Riesterer
February 19, 2020
Sales Management

Why Your Sales Kickoff Needs a Shake-Up

The goal of every great sales kickoff event is to get your team fired up, energized, and ready to…

Tim Riesterer
January 11, 2020
Sales Management

Sales Strategy: What’s Most Effective? A Great Message!

How do you create the best and most effective sales strategy? Most advice out there tells you that as…

Tim Riesterer
January 2, 2020
Sales Management
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