Tim Ludwig

Contributor
11 Articles

Latest Articles By Tim Ludwig

Technology Isn’t a Substitute for Content Strategy

Tech doesn’t make the strategy. Just like the new golf clubs don’t make you Tiger. The COVID-19 pandemic has…

Tim Ludwig
September 13, 2021
Content Marketing

5 Reasons to Ask Customers What They Want to Experience

Dictating every aspect of customer experience is customer-experience-tyranny. Nothing like a little hyperbole to start the article. But, it’s…

Tim Ludwig
September 1, 2021
Customer Experience

3 Ways To Improve Customer Experience with Content that Communicates

Communication is the foundation of better customer service. Not all content is created equal. From your user’s perspective, your…

Tim Ludwig
August 16, 2021
Customer Experience

Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start

The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when…

Tim Ludwig
July 12, 2021
Strategy

Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success

Team organization impacts the success of content more than we think. The main goal of us collecting all these…

Tim Ludwig
June 14, 2021
Strategy

Survey Breakdown: 72% of Writers Aren’t Measured On Specific Content Goals

Value is impossible to prove if you’re not measuring anything. We found that 72.3% of respondents in our survey…

Tim Ludwig
June 14, 2021
Content Marketing

How Good Content Can Reduce Customer Support Costs

Customer support is paramount to keeping your organization’s lights on. The crossroads of customer support and cost reduction can…

Tim Ludwig
May 7, 2021
Content Marketing

Mignon Fogarty AKA Grammar Girl: Journey From Tech Writer To Web Phenom

Interview transcript. Minimally edited for clarity. Patrick Well, I’m really excited about this because I feel like there’s something…

Tim Ludwig
April 22, 2021
Expert Interviews