Dictating every aspect of customer experience is customer-experience-tyranny. Nothing like a little hyperbole to start the article. But, it’s…
Latest Articles By Tim Ludwig
Tech doesn’t make the strategy. Just like the new golf clubs don’t make you Tiger. The COVID-19 pandemic has…
Communication is the foundation of better customer service. Not all content is created equal. From your user’s perspective, your…
The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when…
Team organization impacts the success of content more than we think. The main goal of us collecting all these…
Value is impossible to prove if you’re not measuring anything. We found that 72.3% of respondents in our survey…
Customer support is paramount to keeping your organization’s lights on. The crossroads of customer support and cost reduction can…
Interview transcript. Minimally edited for clarity. Patrick Well, I’m really excited about this because I feel like there’s something…