Suzanne Wentley, Author at Business2Community

Suzanne Wentley

Contributor
14 Articles

Latest Articles By Suzanne Wentley

How to Become a Business Coach

I remember being dressed in a suit and heels, fresh from a meeting with the mayor, when I was introduced…

Suzanne Wentley
May 4, 2021
Strategy

Nonprofit Storytelling: Why It Matters and How to Do It Effectively

To explain the importance of nonprofit storytelling, let’s begin with a story about a boy growing up in a gang-ridden…

Suzanne Wentley
February 8, 2021
Non-Profit Marketing

eCommerce Content Marketing Strategy Guide

Years ago, my friend Alejandro and his sister started a website selling chic sunglasses that they purchased in Southeast Asia…

Suzanne Wentley
February 3, 2021
Content Marketing

Top 10 Methods: How To Find Donors for Nonprofit Work

Nonprofit teams can, in the simplest terms, be broken into two groups: those who are working on programs directly helping…

Suzanne Wentley
February 3, 2021
Non-Profit Marketing

Examples of How to Ask for Donations

It’s known by development directors throughout the nation as, “the ask” — and it’s as simple and excruciating as that.…

Suzanne Wentley
February 1, 2021
Non-Profit Marketing

Email Design 101: Best Practices for Email Marketing Design

Quality email design plays a major role when it comes to making email marketing work for you. As a professional,…

Suzanne Wentley
January 7, 2021
Email Marketing

10 Nonprofit Marketing Ideas for 2021 and Beyond

Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in…

Suzanne Wentley
January 6, 2021
Non-Profit Marketing

Using Market Segmentation: Online Shopping Marketing Trends That Work

Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this…

Suzanne Wentley
December 23, 2020
Online Marketing

40 Common Email Marketing Mistakes to Avoid

We’ve all made email marketing mistakes: You click send on an email and suddenly your stomach drops. You’ve made a…

Suzanne Wentley
December 15, 2020
Email Marketing

Email Segmentation for Nonprofits

I worked with nonprofits for nearly a decade as part of a career in marketing, communications, and journalism. And successful…

Suzanne Wentley
December 7, 2020
Non-Profit Marketing

How to Create a Fundraising Email that Gets Opened and Drives Donations

First, some good news: Average email open rates for nonprofits in 2020 are better than the rates for some of…

Suzanne Wentley
November 30, 2020
Non-Profit Marketing

Happy Bosses, Happy Admin: How to Get Positive Listings for Business Support Services

It’s true for any industry, but especially so for business support services — reviews and testimonials can make or break…

Suzanne Wentley
November 3, 2020
Online Marketing

Create a Virtual Fundraising Event: How Nonprofits Can Continue Development Efforts

COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits…

Suzanne Wentley
November 1, 2020
Non-Profit Marketing

5 Ecommerce and Retail Best Practices for Success

For many business owners, the challenging year of 2020 has been a lesson in patience, agility, and innovation. You’ve likely…

Suzanne Wentley
October 17, 2020
Ecommerce

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