by Suzanne Wentley - I remember being dressed in a suit and heels, fresh from a meeting with the mayor, when I was introduced…
by Suzanne Wentley - To explain the importance of nonprofit storytelling, let’s begin with a story about a boy growing up in a gang-ridden…
by Suzanne Wentley - Years ago, my friend Alejandro and his sister started a website selling chic sunglasses that they purchased in Southeast Asia…
by Suzanne Wentley - Nonprofit teams can, in the simplest terms, be broken into two groups: those who are working on programs directly helping…
by Suzanne Wentley - It’s known by development directors throughout the nation as, “the ask” — and it’s as simple and excruciating as that.…
by Suzanne Wentley - Quality email design plays a major role when it comes to making email marketing work for you. As a professional,…
by Suzanne Wentley - Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in…
by Suzanne Wentley - Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this…
by Suzanne Wentley - We’ve all made email marketing mistakes: You click send on an email and suddenly your stomach drops. You’ve made a…
by Suzanne Wentley - I worked with nonprofits for nearly a decade as part of a career in marketing, communications, and journalism. And successful…
by Suzanne Wentley - First, some good news: Average email open rates for nonprofits in 2020 are better than the rates for some of…
by Suzanne Wentley - It’s true for any industry, but especially so for business support services — reviews and testimonials can make or break…
by Suzanne Wentley - COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits…
by Suzanne Wentley - For many business owners, the challenging year of 2020 has been a lesson in patience, agility, and innovation. You’ve likely…
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